Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Rebecca Yu. She says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge... [...]

In a recent article on the Econsultancy blog, Nikki Gilliland says, “The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process. Luckily, this myth doesn’t have to be any more than that, if you remember these five important points, extolled by Jon Earnshaw, the CTO of PI Datametrics, at Search Leeds 2016. 1. SEO should be involved from the start Without SEO, all other aspects of a site migration are pointless. Often, companies assume that it can be ‘tagged on’ at the end, or pages can be SEO’ed in isolation. However,... [...]