Remixing, recycling, and repurposing content maximize the value of existing material by adapting it for new formats and audiences. This approach saves time, boosts reach, and ensures consistent brand visibility across platforms. Content Marketing Institute has published an article featuring 15+ ideas for remixing, recycling, and repurposing content. Ann Gynn says, “Marketing teams create a lot of content. A writer crafts articles for the blog. A visual creator produces videos for YouTube. A designer develops infographics and reports. A social media specialist puts together posts for multiple... [...]

Repurposing content is the practice of reusing all or elements of existing content in order to expand that content’s reach. Repurposed content is typically transformed into a new format. AWeber contributor Sean Tinney has published an article featuring 10 innovative ways to repurpose your content. He says, “Anyone who writes regularly, can relate to this – It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most... [...]

Denise says, “Repurposing content is a hot topic these days. For years, I’ve been talking about and teaching how to get more leverage out of your blog posts by repurposing them into multiple formats. ” [Build a Better Blog] […]  [...]