The latest post on ‘Mashable’ is titled “15 Underrated Apps Every Entrepreneur Should Use”. Scott Gerber says, “Whether you have a tech question or a fashion concern, there’s probably an existing app that can help you out.But frankly, with all the apps out there, it’s easy to get stuck with the same icons on your home screen — and never so much as click on the newer ones that would benefit your business most”. 15 Underrated Apps Every Entrepreneur Should Use Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Google Pushes Out Its Next Round of Glass Invites”. Samantha Murphy Kelly says, “Google has invited another round of developers to purchase Google Glass, which is not yet on the market.According to Engadget, some developers who previously expressed interest in the high-tech eyewear are now receiving invitations to become a part of the company’s Explorer program. The move comes on the heels of Google rolling out a preview of its SDK and opening up Mirror API to developers, giving anyone who wants to create apps for the high-tech... [...]

The latest post on ‘Mashable’ is titled “Twitter Stock Falls 4%, Hitting New Low”. Seth Fiegerman says, “Twitter stock declined by more than 4% in early trading Monday, inching down toward $39 a share, which marks a new low trading price for the young public company.Twitter opened at $45.10 a share on its first day of trading just more than two weeks ago and the stock shot up to as high as $50 that same day. Since then, however, the stock has mostly hovered between $40 to $45 a share”. Twitter Stock Falls 4%, Hitting New Low Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Marketers, Do You Really Know Your Customers?”. Stephanie Walden says, “Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and more, the metrics to back up those investments become more powerful. Channel source tells marketers the volume of users coming from referrals, whether they’re social, search or direct.Let’s... [...]

The latest post on ‘Mashable’ is titled “Why Marketers Count Users By Channel Source”. Dani Fankhauser says, “Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and more, the metrics to back up those investments become more powerful. Channel source tells marketers the volume of users coming from referrals, whether they’re social, search or direct.Let’s look... [...]

The latest post on ‘Mashable’ is titled “Marketing 101: The Importance of Conversion”. Lauren Drell says, “In our new Metrics That Matter series, Mashable is speaking with digital marketers about the metrics they pay attention to and why. While it’s always a good thing to have consumers tweet nice things about you and “like” your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior. The goal is first, to let people know about a product and second, convince them to buy it. But to do so, they need a solid grasp... [...]

The latest post on ‘Mashable’ is titled “Half of All Active Twitter Users Live in Five Countries”. Zoe Fox says, “Twitter users are all over the world, but half of the social network’s active users — those who tweet at least once a month — live in just five countries: the U.S., Japan, Indonesia, the UK and Brazil.Using data from PeerReach, online statistics portal Statista created the chart, below, which shows the 13 countries with the highest shares of monthly active tweeters”. Half of All Active Twitter Users Live in Five Countries Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Persona Wants to Protect Your Online Reputation”. Rebbecca Hiscott says, “Facebook meltdowns and celebrity Twitter feuds are entertaining from the outside, but they’re much less amusing when your own career is at stake.A new reputation-management tool called Persona wants to prevent your next social media gaffe. The service monitors your Twitter, Facebook and Google+ accounts and sends you an email or SMS alert when it identifies potentially offensive material”. Persona Wants to Protect Your Online Reputation Mashable.com  [...]

The latest post on ‘Mashable’ is titled “The Tumblr Starter Kit”. Sara Roncero-Menendez says, “Most social media platforms were designed for users who know each other IRL. Not Tumblr.If you’re new to the blogging platform, however, this model can make it difficult to curate and build your following, in other words, find people with similar interests. Some good ways to get started: search through tags, or look through some of Tumblr’s own recommendations via search. If you do know someone on the site, follow the users she reblogs or look up curation blogs, such as Food... [...]

The latest post on ‘Mashable’ is titled “How Social Media is Changing Business — And Your Job Search”. Katie Douthwaite says, “A decade ago, businesses didn’t have company Facebook profiles, Twitter accounts or Instagram feeds.In fact, Facebook didn’t exist. When you start thinking about how much social media has changed the way that businesses operate in the past few years, you can’t help but wonder how much more — and how — it will change in the coming decade”. How Social Media is Changing Business — And Your Job Search Mashable.com  [...]