Marketo Releases ‘The Definitive Guide To Lead Scoring’ Guide

Marketo has released a free guide entitled “The Definitive Guide To Lead Scoring”.Marketo team says, “Learn from those that do it best – featuring real case studies from Jigsaw, The Pedowitz Group, Qliktech and other cutting-edge companies.Whether you’re a lead generation pro or just getting started, these scoring models, tactics, and measurement tips will transform your practices.Contents include:The basics in lead scoring including explicit and implicit lead scoringHow to get started with examples from Marketo and Marketo customersAdvanced strategies including... [...]