Content Marketing Institute has published a new video, ‘Don’t Let Zombie Processes Eat Your Marketing Efficiency’.The CMI team says, “Outdated marketing processes tend to linger if marketing teams lack the institutional memory to properly optimize them. When AI replaces humans, this knowledge gap widens further, leading to “zombie ops” that don’t reflect today’s market needs yet still consume team resources. Robert Rose says marketers need a full structural reset to revive their efficiency. Read this week’s Rose-Colored Glasses for his recommended approach.”Content... [...]

This is a reminder for a Digital Marketing Depot webiar to be held of December 8, 2022. Digital Marketing Depot is hosting a webinar ‘Do More with Less: Connect Customer Data to Drive Marketing Efficiency’ on Thursday, December 8, 2022, at 1.00 pm EDT.The DMD team says, “In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers – is leveraging a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time. Inter is sending fewer communications that are more relevant... [...]

With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights.Digital Marketing Depot is hosting a webinar ‘Do More with Less: Connect Customer Data to Drive Marketing Efficiency’ on Thursday, December 8, 2022, at 1.00 pm EDT.The DMD team says, “In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers – is leveraging... [...]

Content Marketing Institute has made the ‘4 Ways to Maximize Your Marketing Efficiency’ webinar available on-demand.The CMI team says, “Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.You’ll learn:The importance of a marketing system of recordHow to save more than 2,000 hours a year through automating and integrating key workflowsHow enhanced tracking, reporting and analytics can help you to modernize your marketing work.”4... [...]

Content Marketing Institute has made available a replay of ‘4 Ways to Maximize Your Marketing Efficiency’ webinar.The CMI team says, “It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual job of marketing, the way that marketers are working needs to change. We need to speed up the creative process, and enable your team to be more streamlined and strategic, so you can rapidly scale marketing work on a global... [...]

Content Marketing Institute’s ‘4 Ways to Maximize Your Marketing Efficiency’ webinar is available on demand.The CMI team says, “It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual job of marketing, the way that marketers are working needs to change. We need to speed up the creative process, and enable your team to be more streamlined and strategic, so you can rapidly scale marketing work on a global... [...]

Content Marketing Institute has made available the ‘4 Ways to Maximize Your Marketing Efficiency’ webinar on-demand.The CMI team says, “Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.You’ll learn:The importance of a marketing system of recordHow to save more than 2,000 hours a year through automating and integrating key workflowsHow enhanced tracking, reporting and analytics can help you to modernize your marketing work.”4... [...]

For marketing performance improvement, the way that marketers are working needs to change.Content Marketing Institute is hosting a webinar ‘4 Ways to Maximize Your Marketing Efficiency’ on Thursday, April 7, 2022, at 2.00 pm ET.The CMI team says, “Join Richard Whitehead, Head of Product Marketing at Adobe, as he demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.You’ll learn:The importance of a marketing system of recordHow to save more than 2,000 hours a year through automating and integrating... [...]

For marketing performance improvement, the way that marketers are working needs to change.Content Marketing Institute is hosting a webinar ‘4 Ways to Maximize Your Marketing Efficiency’ on Thursday, April 7, 2022, at 2.00 pm ET.The CMI team says, “Join Richard Whitehead, Head of Product Marketing at Adobe, as he demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.You’ll learn:The importance of a marketing system of recordHow to save more than 2,000 hours a year through automating and integrating... [...]