Extole has released a free guide titled “Ultimate Guide to Referral Marketing Programs”.The Extole team says, “Understand the best practices of referral marketing programs so that you can harness the power of your customer advocates to drive new sales and traffic.Extole’s Ultimate Guide to Referral Marketing Programs outlines:Why referral programs are a critical acquisition strategy6 best practices for referral marketing programsHow to measure results and calculate “real” ROIReal life success stories of referral marketing programs”.Extole’s... [...]