Employee Generated Content (EGC) builds authentic brand trust as employees share their real experiences, stories, and insights. It humanizes the organization, boosts engagement, and strengthens employer branding while amplifying marketing reach.The latest Ahrefs Podcast episode is titled ‘The 3 Types of EGC Every Brand Should Be Using’ featuring Melissa Laurie.The Ahrefs team says, “Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC... [...]

Employee-Generated Content (EGC) involves staff creating and sharing authentic content about their workplace experiences. It boosts brand credibility, enhances engagement, and humanizes the company’s image.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Employee-Generated Content: Creating a Video First Strategy’.​The SME team says, “​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees... [...]

Employee-generated content (EGC) is content created and shared by a company’s employees. It can help showcase a company’s culture and values, or highlight employee achievements and successes. It can also encourage engagement and participation.MOZ contributor Guillaume Deschamps has published an article on maximizing brand visibility with employee-generated content.He says, “Think about the last time you interacted with a post on social media. Chances are, you’re more likely to engage with content from a friend or connection than a brand. This behavior is typical, as highlighted... [...]