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Saturday, June 21, 2025

E-E-A-T Quick Wins [MOZ Video]

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework used by Google to evaluate content quality and credibility. It emphasizes the importance of creators demonstrating real-world experience, deep subject knowledge, authority in their field, and reliability to provide value to users. MOZ has published the latest Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. He says, “Welcome to Whiteboard Friday. I’m Itamar Blauer, and today I’m going to be talking about E-E-A-T quick wins... [...]

E-E-A-T Quick Wins [Video]

E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The MOZ team says, “Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.” MOZ  [...]


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