The latest ‘Aweber’ blog post is titled “What Do Teens Really Think Of Email?”.Crystal Gouldey says, “Is email dead?It’s a question that comes up a lot, and most people would argue that email is going strong.But what do teens think? They’re the up-and-coming generation, and their habits may influence future trends in communication, so we should know where email fits into that”.What Do Teens Really Think Of Email?Aweber Blog [...]
The latest ‘Aweber’ blog post is titled “Finding the Best Email Sign Up Form for Your Audience”.Crystal Gouldey says, “How do you know you have the best web form for your email marketing campaign?You might think you know what works best, but testing will let you know for sure and give you a better idea of what your subscribers want.One of our customers in the sports car business decided to set up a web form split test that would give him a better idea of his audience. We’ll talk about what he learned from the split test, and how you can set up a split test... [...]
The latest ‘Aweber’ blog post is titled “The Keys to Killer Content: Download the Free Guide”.Crystal Gouldey says, “Power can come in many forms. Popeye gets his power from spinach. Green Lantern has his ring. Harry Potter has his wand. And email marketing has…plugins!If you’re running your blog with WordPress.org, you should know the power of the plugin and how it can benefit your email marketing campaign. Plugins can help your campaign go from average to awesome.What plugins can make that happen? We’ve picked out some good ones you can use”.The... [...]
The latest ‘Aweber’ blog post is titled “Why Should You Split Test Email Subject Lines?”.Crystal Gouldey says, “Did you know split testing is actually part of everyday life?It can happen when you try on different outfits. Or if you try a different ingredient in your recipe. Or maybe you’re comparing ways to tell people you want to take one of those vacations to the moon so you know how you should break it to your spouse. Split testing is all about testing different options to find what works the best”.Why Should You Split Test Email Subject Lines?Aweber... [...]
The latest ‘Aweber’ blog post is titled “The Pros and Cons of Birthday Emails”.Crystal Gouldey says, “Are birthday emails a good idea?There are a lot of good things about them: subscribers expect them, email marketers recommend sending them, and they’re pretty easy to set up. These things don’t mean they’re always a good idea though.Like most things in life, birthday emails can fall in a gray area. There are pros and cons to sending them, and it’s up to you to decide if they’re something that can work for your email marketing campaign”.The Pros... [...]
The latest ‘Aweber’ blog post is titled “If Superheroes Were Email Marketers”.Crystal Gouldey says, “What would it be like to be on Batman’s mailing list?What would happen if the Joker stole his list?We spend a lot of time pointing out what real email marketers are doing, but we never consider our fictional superheroes.Find out how we think superheroes (and their arch enemies!) would fare in the email marketing world. Would you be like Superman, Batman, Spiderman or Thor?”.If Superheroes Were Email MarketersAweber Blog [...]
The latest ‘Aweber’ blog post is titled “Design Your Emails To Get More Responses”.Crystal Gouldey says, “Of course you want subscribers to open and read your email newsletters. Everyone wants that. But what you want even more is for them to take action, right? When I was working with customers to optimize their email campaigns, I was on the lookout for strategies that help improve message. You first need to get”.Design Your Emails To Get More ResponsesAweber Blog [...]