MarketingProfs is hosting the B2B Marketing Trends Friday Forum on Friday, August 15, 2025.The MarketingProfs team says, “Personalize your marketing to give it more impact—using AI!In this hands-on session, Zontee Hou reveals how to harness your existing marketing data and pair it with powerful AI tools like ChatGPT, NotebookLM, and Gemini to create effective messages that speak to your audience.We’ll walk through where data can have the biggest impact, how to audit what you already have, and how to use AI to surface insights that help you focus on high-value customers, fine-tune... [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’.The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]

MarketingProfs is hosting a webinar, ‘Your B2B GPS: Recalculating Routes to Revenue’ on Friday, June 13, 2025, at 2.00 pm ET.The Goldcast team says, “Discover how forward-thinking B2B marketers use Growth Positioning Strategies (GPS) to plot routes, identify roadblocks, create shortcuts, and guide key audiences to high-value destinations while collecting advocates.Join customer journey expert Phoenix Harvey for Your B2B GPS: Recalculating Routes to Revenue.In this free session, you’ll learn:Key components of growth marketing that drive sustainable resultsEasy-win... [...]

Content Marketing Institute is hosting a webinar ‘How Employee Advocacy Brings the Human Back to B2B’ on Thursday, February 6, 2025, at 2.00 pm EST.The CMI team says, “Let’s make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results.You’ll learn:How Celonis built a winning employee advocacy program that connects brand awareness to business impactWhat types of content inspire employees to share, build credibility, and generate meaningful engagementTips from a LinkedIn expert on how to position employees... [...]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’.The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities.In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing at Vonage, who will... [...]

Martech Today is hosting a webinar ‘B2B Marketing Trends Shaping 2021’ on Tuesday, March 30, 2021 at 1.00 pm EDT.The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities.In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing... [...]