MarketingProfs is hosting a webinar, ‘Your B2B GPS: Recalculating Routes to Revenue’ on Friday, June 13, 2025, at 2.00 pm ET. The Goldcast team says, “Discover how forward-thinking B2B marketers use Growth Positioning Strategies (GPS) to plot routes, identify roadblocks, create shortcuts, and guide key audiences to high-value destinations while collecting advocates. Join customer journey expert Phoenix Harvey for Your B2B GPS: Recalculating Routes to Revenue. In this free session, you’ll learn: Key components of growth marketing that drive sustainable results Easy-win... [...]

Content Marketing Institute is hosting a webinar ‘How Employee Advocacy Brings the Human Back to B2B’ on Thursday, February 6, 2025, at 2.00 pm EST. The CMI team says, “Let’s make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results. You’ll learn: How Celonis built a winning employee advocacy program that connects brand awareness to business impact What types of content inspire employees to share, build credibility, and generate meaningful engagement Tips from a LinkedIn expert on how to position employees... [...]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing at Vonage, who will... [...]

Martech Today is hosting a webinar ‘B2B Marketing Trends Shaping 2021’ on Tuesday, March 30, 2021 at 1.00 pm EDT. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing... [...]