Forrester has published an in-depth article on ‘A New Era For B2B Marketing’.The Forrester team says, “There is a tectonic shift underway in B2B marketing. Playbooks that worked just a few years ago no longer suffice. Evolving technology and buying group dynamics are not only imposing new rules but defining a new game altogether. To master it, B2B marketing leaders must embrace change — and the fact that they don’t control the play.Success in this new era demands a mindset shift from control to collaboration. Modern B2B buyers are more informed, independent, and... [...]

B2B marketing in 2026 will be defined by AI-driven account intelligence, enabling companies to predict buyer needs and personalize engagement at scale. As automation and real-time insights mature, businesses will prioritize trust, value, and long-term relationship building over traditional sales tactics.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2B Marketing, Sales, & Product’ on Tuesday, January 27, 2026, at 8.00 am PST.The Adweek team says, “How can you... [...]

B2B marketing in 2026 will be defined by hyper-personalized outreach powered by AI, intent data, and automated account-based strategies. Companies will focus on creating value-driven journeys where insights, relevance, and trust matter more than volume-driven campaigns.Forrester has published a new guide, ‘2026 Predictions Guide: B2B Marketing, Sales, & Product’.The Forrester team says, “Nearly one-third of buyers now view genAI tools as meaningful when committing to a purchase. That’s nearly twice as many who say the same about product experts. Will the trend continue... [...]

This is a reminder for the MarketingProfs webinar on April 29, 2025.B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success.MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET.The MarketingProfs team says, “At this year’s Spring Training, discover how to: Score big by simplifying your strategy Get grand slam content from generative AI Send powerful... [...]

B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success.MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET.The MarketingProfs team says, “At this year’s Spring Training, discover how to: Score big by simplifying your strategy Get grand slam content from generative AI Send powerful emails that keep your team on base Earn more runs—and sales—using... [...]

As businesses engage in a digital landscape saturated with information, the ability to captivate and connect with an audience has become a strategic imperative. Enter the world of narrative-driven marketing, where the art of storytelling takes center stage.MarTech contributor Stephanie Trovato has published an article featuring useful tips to improve b2b marketing with the help of storytelling.She says, “This article dives into the nuts and bolts of storytelling in B2B marketing.How do you craft narratives that not only inform but also inspire action?How do you make your story resonate... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak.George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts.It’s easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities.“Every milestone in revenue also marks another step towards transforming another life and granting... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak.George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts.“Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I’ve learned is they are the hidden gems of our industry,” she says. “It’s high time that we started embracing rather than pushing people away or discounting them, or buying into... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer.George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them in Marketing Smarts Episode 534.It’s the oldest kind of marketing on the planet, he says, because communities give back to the customer instead of asking something of them: “It’s the only kind... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder.George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention all of the binge opportunities….but we still have 24 hours in the day,” he explains.” You have to choose, what’s worth my time, what is going to deliver value to me.”In Episode 529... [...]