The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “A five step plan for your 2013 link building campaign”.A five step plan for your 2013 link building campaignBacklinks are still the most important ranking signal of Google, Bing and other search engines. Since Google’s Penguin update, bulk-link spam doesn’t work anymore and the quality of the backlinks has become more important than ever before.A good plan will make your link building activities much more efficient. The following steps will help you to create a great... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Google releases a ‘disavow links’ tool: who should use it and what does it do?”.Google releases a ‘disavow links’ tool: who should use it and what does it do?With the release of the Penguin update, Google started to count bad links as a negative ranking signal. Websites that purchased backlinks or gained backlinks through spamming (blog comment spam, forum profile backlinks, etc.) were penalized by GoogleMany webmasters worried that other people might create bad backlinks... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Google announces a new ranking algorithm update” is reprinted here.Google announces a new ranking algorithm updateSome days ago, Google announced a ranking algorithm update. The new ranking algorithm will also consider the number of valid copyright removal notices that a website receives.copyright removal noticeWhat exactly was announced by Google?Here’s the text from the official announcement:“Starting next week, we will begin taking into account a new signal in our... [...]

‘Axandra Weekly Search Engine Facts’ latest issue has been released.Local search ranking factors survey: how to get high local rankings40 local search marketers around the world participated in a survey to find the most important ranking factors for local search. If you want to get high rankings in Google’s local search results the survey can help you.local searchWhy is it important to get good local rankings?For some keywords (for example “plumbers”), Google shows local results at the top of the search result list. These websites aren’t listed at the top... [...]

‘Axandra Weekly Search Engine Facts’ latest issue has been released. The featured article titled “Official Google statement: 39 changes in May (with actionable items)”.Official Google statement: 39 changes in May (with actionable items)Google has published a blog post about the changes they made in May 2012. Some of these changes are relevant to your Google rankings and you should react to them. Here are the most important changes that Google made in May:1. Changes that affect backlinksIn addition to the Penguin update, Google added algorithms that detect fake backlinks... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Google releases two new ranking algorithm updates”.Last month, Google introduced the Knowledge Graph with the claim “things, not strings.” Google says that the new algorithm “understands the world a bit more like people do.” This has a major impact on how you have to optimize your web pages.new GoogleThe context of the keyword is importantThe same keyword can have multiple meanings and the same search can have multiple intentions. Do you mean Taj Mahal the... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Link building and a natural backlink profile: can these two go together?”.Link building and a natural backlink profile: can these two go together?Much has been said about the importance of a natural backlink profile since Google released the Penguin algorithm update. Is it possible to actively build links and still have a natural backlink profile?Real link building is more important than everThe importance of link building hasn’t decreased with Google’s... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Negative SEO: does it really exist?”.Negative SEO: does it really exist?After Google’s recent Penguin update, much has been written about negative SEO. Does it really exist and can it be used to hurt your website? What can you do to avoid problems?What is negative SEO?Negative SEO refers to tactics that companies use to manipulate the organic Google rankings of their competitors. Google’s Penguin update penalized websites that used spammy links to get... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Pimp your web page titles in 6 easy steps”.Pimp your web page titles in 6 easy stepsWith all the hype about Google’s latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right.For example, the title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google statement: ranking algorithm updates in April”.Official Google statement: ranking algorithm updates in AprilGoogle has announced that they made 52 changes in April. Which of these changes are relevant to your website rankings and how do you have to react to these changes?What has happened?Every month, Google publishes the changes that they made during the last month. This April, Google made 52 changes. Not all of these changes are relevant to the rankings... [...]