AI is transforming content marketing by enabling data-driven storytelling, personalized recommendations, and faster content creation. It helps marketers predict audience preferences and optimize content performance across multiple digital platforms.Search Engine Journal contributor Kevin Indig has published an article featuring six AI and content marketing trends.He says, “What does it say about the economics of content when the most visible site on the web loses significant traffic?1. Frame: Evergreen Vs. Additive ContentEvergreen content = Educational content covering... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The Startup Letting 99% of People Build Apps Without Code’.The HubSpot team says, “10% of all new sites on the internet in June were built with Lovable Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distribution and audience-building... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How the Top 1% Use AI to 10x Their Productivity Before Lunch’.The HubSpot team says, “Did you know 95% of all AI pilots are failing, according to a recent MIT study? Kieran dives into how the top 1% of executives, leaders, and founders are using AI to 10x their productivity—before lunch. Learn more about how to use AI as your Chief of Staff... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How This AI Company Got to $100M/yr in 8 months’.The HubSpot team says, “Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT? Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the game for building and scaling... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The New Marketing Playbook: Identity Over Algorithm’.The HubSpot team says, “Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will... [...]

AI empowers marketers with data-driven insights, personalization, and automation to optimize campaigns efficiently. It enhances customer engagement by predicting behavior and delivering the right message at the right time.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The 3 Skills Every Marketer Needs to Survive AI’.It covers the following:AI Impact on Marketing TeamsCreativity Essential... [...]

ChatGPT-5 represents a major leap in AI, offering more accurate, context-aware, and human-like interactions. Its advanced reasoning and creativity make it a powerful tool for education, business, and everyday problem-solving.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Testing ChatGPT-5: 3 Wild Use Cases For You’.It covers the following:Testing GPT-5 for Creative WritingExtracting Customer Language &... [...]

Using AI for content creation allows businesses to generate blogs, social posts, and marketing copy quickly and at scale. It enhances creativity, saves time, and ensures data-driven personalization for diverse audiences.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘He Taught AI to Make Content Like a Human’.It covers the following:AI Marketing: Perfecting ImperfectionFounders Revolutionize CPG Branding TechFuture... [...]

Marketing with intent focuses on understanding and addressing the specific needs, motivations, and behaviors of your target audience. It leads to more personalized campaigns, higher engagement, and better conversion by aligning messaging with user intent.Content Marketing Institute has published a new video, ‘Marketing With Intent: The Strategic Power of Agentic AI’.Content Marketing Institute [...]

Old content holds significant value as it can be refreshed and repurposed to attract new audiences and improve SEO. Updating existing content saves time and maximizes the return on your original efforts.Content Marketing Institute has published a new video, ‘What Does Your Old Content Teach AI About Your Brand?’.The CMI team says, “Your old content isn’t sitting quietly in the internet’s forgotten archives anymore. It’s being scraped, analyzed, and used to teach generative AI about your business. While some marketers appreciate the extended search visibility, it can paint... [...]