The latest ‘SEO Book’ blog post is titled “Creating an Experience for Your Product”.Eric Covino say, “In a recent post I talked about the benefits of productizing your business model along with some functional ways to achieve productization.A product, in and of itself is really only 1/2 of what you are selling to your clients. The other 1/2 of the equation is the “experience”.It sounds a bit “fluffy” but in my career as a service provider and in my purchasing history as a consumer the experience matters. I would even go so far as to say that in some very noticeable... (Read More ...)