The latest ‘SEO Book’ blog post is titled “Optimizing The SEO Model”.

Peterd say, “SEO has always been focused on acquisition.

The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the top sites to the disadvantage of those sites beneath it.

The selling point of SEO is a strong one. The client gets a constant flow of new visitors and enjoys competitive advantage, just so long as they maintain rank”.

Optimizing The SEO Model

‘SEO Book’ Blog

Sharing is caring