The latest ‘SEO Book’ blog post is titled “Design Thinking”.

Peterd says, “One of the problems with analysing data is the potential to get trapped in the past, when we could be imagining the future. Past performance can be no indication of future success, especially when it comes to Google’s shifting whims.

We see problems, we devise a solution. But projecting forward by measuring the past, and coming up with “the best solution” may lead to missing some obvious opportunities”.

Design Thinking

‘SEO Book’ Blog

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