Improve Mobile Web Experience with These Tools
Many of your customers use mobile devices to access your content, and these users have special formatting needs. It would be unwise to ignore them when creating your content.
Google’s Vice President, Product Management Jerry Dischler has shared two new tools to help you deliver a better mobile experience.
Dischler says, “Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way of what they want to accomplish. And because Google is deeply invested in the success of marketers and brands, we never stop looking for ways to develop and support new tools and innovations that can move the industry forward.
With this in mind, today we’re introducing two new updates: a top-to-bottom rebuild of Test My Site, and more availability and growth of Rich Communications Services (RCS) Business Messaging.
Test My Site
One of the mobile era’s clearest lessons has been that the foundation for any great mobile experience is a fast mobile experience. How important is a fast mobile experience? According to SOASTA’s The State of Online Retail Performance, a one-second delay in mobile load times can impact conversion rate by up to 20%”.
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