Creating the LinkedIn advertisements that make your prospects and click and take action is a challenging task. You can create such converting ads with a combination of right theme and the supporting graphics.

The Entrepreneur magazine contributor Ted Prodromou has shared three tips that will help you to create effective LinkedIn ads.

Prodromou says, “Everyone sees thousands of ads every day, so it’s hard to break through the clutter and grab someone’s attention. You need to interrupt a viewer’s thought pattern without being annoying. If you pique their interest, they’ll click on your ad to learn more. If you don’t grab their attention in a second or two, they move on and can subconsciously block you out in the future. This is why you need to carefully plan your LinkedIn ad campaigns to get the most for your dollar.

Everyone sees thousands of ads every day, so it’s hard to break through the clutter and grab someone’s attention. You need to interrupt a viewer’s thought pattern without being annoying. If you pique their interest, they’ll click on your ad to learn more. If you don’t grab their attention in a second or two, they move on and can subconsciously block you out in the future. This is why you need to carefully plan your LinkedIn ad campaigns to get the most for your dollar.

The headline and the image are the most important factors in your ad. Most online advertising experts say the headline can account for up to 90 percent of your conversion rate. If you don’t grab users’ attention with a compelling headline or an eye-catching image, they’ll never read the rest of your ad, let alone click on it”.

Creating LinkedIn Ads That Convert Like Crazy

Entrepreneur

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