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Larry Alton says, “An online presence is necessary today to reach people and generate buzz. However, times are more difficult than ever to truly stand out with some much conversation online. There is a high number of savvy websites out there who are trying to get people’s attention online whether they are affiliate marketers, personal branding... [Read more]

Nichole Elizabeth DeMeré says, “Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words, remember... [Read more]

Julie Joyce says, “What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of notes by this name, but for as long as I can remember, I’ve used these types of notes in some form or another. I used to just have a notebook, and then I started using... [Read more]

Andrea Lehr says, “These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way. However, you’ll find that some posts are simply unavoidable — who could forget... [Read more]

Emily Carrion says, “Today, consumers want to provide helpful insight for the brands they interact with, but most companies are not taking advantage of customer feedback, even though it’s in their interest to ask for input from their customers across multiple touch points. And that’s problematic both for companies and for consumers. By... [Read more]

Larry Alton says, “Social media marketing has grown to be exceptionally popular, but in some ways, it’s a necessity for the modern business world. People turn to social media to find information now more than ever, and if your business doesn’t have a social media presence, you’ll be seen as out of touch. Indeed, most companies now have a... [Read more]

Entrepreneur staff says, “When you’re constantly producing content, it can quickly turn into a schedule-based obligation. In this video, Entrepreneur Network partner Salma Jafri cautions against this mentality. Jafri says that the single most important tip for content marketers is to identify the specific purpose of each piece of content.... [Read more]

Patricio Robles says, “Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale. But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel. comScore came to this conclusion after... [Read more]

Laura Collins says, “Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC could easily forget. A 25-character headline and two 35-character description lines have been the building blocks of AdWords text ads since day one. We’ve all slaved away trying to fit... [Read more]

Lindsay Kolowich says, “The goal of the subject line is to get someone to check out the rest of your email. So you’ll want to intrigue and generate interest without saying too much. And you definitely don’t want to go with something that clearly says “Trying to sell you something. Click here to learn more.” (Obviously.) When it comes to... [Read more]

Andrew Waber says, “When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive environment has only grown more intense over the past several years, and large, innovative advertisers are increasingly using the summer months as the time to meticulously structure their... [Read more]

Vincenzo Landino says, “By now, you’ve probably heard of Pokémon Go, the augmented reality game that has taken the entire world by storm. For those of you that are not familiar with it, Pokémon is from the Japanese “pocket monsters,” an incredibly popular video game, trading card, and TV series. Pokémon roam about the land, and, as a... [Read more]