Latest News
‘What Share of Their Budgets Are CMOs Allocating to Social Media?’ – MarketingProfs
Ayaz Nanji says, “Chief marketing officers (CMOs) expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.The report was based on data from a survey conducted in August 2016 of 427 top marketers in the United States.Marketers say they currently... [Read more]
‘Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement’ – MarketingExperiments
Paul Cheney says, “Mike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. No matter how you slice it, he is an expert in the field of conversion rate optimization.Back in February, Courtney Eckerle, Managing Editor, MarketingSherpa sat down... [Read more]
‘Create Brilliant Content by Harnessing the Collective Genius of Your Team’ – Entrepreneur
Craig Cobbert says, “Boring articles are like terrible party guests. If you’ve ever sat next to someone that just goes on and on about nothing in particular, you’ll know what it’s like. But sometimes coming up with interesting new content to share on your blog or contribute as a guest article can seem like pulling blood from... [Read more]
‘Is Google filtering your business in the local search results?’ – Search Engine Land
Joy Hawkins says, “It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google and in the Local Finder (when you click “More Places”), then filters some based on their spam score.Bill Slawski wrote about this in July and referenced the patent that was granted June... [Read more]
‘Mobile App Strategies Boost Revenues for Small Business Owners’ – Small Business Trends
Scott Shane says, “Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an “Amazon-like experience” online. Small businesses don’t just need to build a mobile app, they need to build a great one.While most giant corporations have... [Read more]
‘eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year’ – Marketing Land
Greg Sterling says, “In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s offer sounded crazy. That now doesn’t seem quite as crazy given eMarketer’s prediction that Snapchat will generate nearly $1 billion in ad revenue next year.Emarketer expects Snapchat... [Read more]
‘Strategies for Momentum: 7 Tips To Improve Social Media Engagement’ – Business.com
Alan Rabinowitz says, “Learning how to improve social media engagement is a lot easier than you may think. All of the resources, including, useful how-to tutorial videos, supportive meetups and expert eBooks are available online.But as easy as it sounds, like every other part of social media marketing or any digital marketing campaign, improving... [Read more]
’37+ Tips and Tools for Picture-Perfect Visual Content’ – CMI
Jodi Harris says, “I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without... [Read more]
‘6 SEO Advantages Small Businesses Have Over Major Firms’ – Small Business Trends
Timothy Carter says, “When small business owners think about getting involved in SEO, they often become intimidated (or frustrated). They see massive corporations and large businesses dominating the search engine world, and it’s no secret why they’re able to. They have access to tens of thousands of dollars (or more) to spend on online marketing,... [Read more]
‘Buzzword Bingo: How to Interpret What Your SEO Company is Telling You’ – Business.com
Emily Green says, “Many companies have a daily struggle with trying to figure out what they are going to do as far as SEO/Content marketing goes.Building a team in-house can be quite costly and with all applicants referring to themselves as “SEO Gurus” it can be hard to pick out the right hire.Choosing a company to take care of your content... [Read more]
‘The Dark Side of Content Marketing’ – Entrepreneur
Mike Le says, “”Create awesome content.” “Deliver value.” “WOW your users.” “Master the art of storytelling.” “Users will find your content online.” “Build relationships with customers first, they will buy when they need.”We’ve all heard it and it all sounds great.In... [Read more]
‘The dust has settled on AdWords expanded text ads. What now?’ – Search Engine Land
Jason Puckett says, “In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent the SEM world into a frenzy. People panicked.Now... [Read more]
