‘LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment’ – Marketing Land
Tim Peterson says, “This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads lead people to do things on the brand’s site like buy a product or register an account, which is something that Facebook and Google and Twitter and Pinterest already offer.
But LinkedIn is putting its own spin on a measurement tool that even Russ Glass, product boss at LinkedIn Marketing Solutions, called “table stakes.”
LinkedIn’s conversion tracking won’t only tally how many people saw or clicked on an ad and eventually did something on the advertiser’s site. The business-centric social network’s tool will cross-reference those converters with its own audience data so that brands can get a better idea of which ads work for which specific types of people and how. Telling brands how many conversions their ads elicited by audience segment is LinkedIn’s “biggest differentiator,” said Glass.
Advertisers using LinkedIn’s conversion tracking will be able to see audience breakdowns by categories such as what industries people work in, how senior their positions are, what their job functions are and the size of their companies“.
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