‘How Does Inbound Work for Membership Marketing?’ – HubSpot
David DeMambro says, “Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn’t just about closing sales. It’s about identifying and building trust with people in your target market. Its principles and tactics apply whether you’re a business trying to acquire customers or an organization trying to acquire new members and inspiring a more engaged membership.
The first main principle of inbound marketing is that your marketing has to be all about your member (and potential members). It’s not about you. It’s a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Talking to them about the what matters to them, and through the communication channels they prefer, establishes your organization as a trusted authority. Building on that relationship as a trusted authority is how you gain the credibility to inspire them to act later on“.
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