‘How Does Native Advertising Fit in a Content Marketing Strategy?’ – CMI
Ural Cebeci says, “Building content — no matter the quality — doesn’t necessarily build an audience. As former BuzzFeed Vice President Jonathan Perelman noted,“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.”
You need to be thinking beyond owned and earned channels in your content marketing programs. Enter native advertising, one of the hottest trends in marketing today. But where exactly does native advertising fit within the larger context of a content marketing strategy? It’s useful first to consider some of the biggest challenges facing marketers as it relates to owned and earned media”.
How Does Native Advertising Fit in a Content Marketing Strategy?
Generate Awareness, Trust, and Leads with Data Storytelling, April 5 [Webinar]
Generating qualified leads is becoming more crucial, especially in B2B marketing. At the same time, the expectations of your audience are rising with every stale product information pitch and aggressive advertising messages that fail to connect. Content Marketing Institute is hosting a webinar ‘Generate Awareness, Trust, and Leads with Data Storytelling’ on Wednesday, April 5, […]
Demonstrating the ROI of Content to Senior Leadership, March 23 [Webinar]
Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders. Content Marketing Institute is hosting a webinar ‘Demonstrating the ROI of Content to Senior Leadership’ on Thursday, March 23, 2023, at 2.00 pm EST. The CMI team says, “Join seasoned […]
Reminder- The High Cost of Hiring the Wrong Freelancers for Your Content Marketing, March 22 [Webinar]
This is a reminder for the Content Marketing Institute to be held on March 22, 2023. Content Marketing Institute is hosting a webinar ‘The High Cost of Hiring the Wrong Freelancers for Your Content Marketing’ on Wednesday, March 22, 2023, at 2.00 pm EST. The CMI team says, “This webinar will explore the pitfalls of […]
Eight Ways to Improve Content Marketing
Effective content marketing requires research. By observing and trying out new tactics, you can continue to make your content marketing campaigns successful. Search Engine Land contributor Julia McCoy has published an article featuring eight important content strategy goals you should consider. She says, “These are also some of the most common goals marketers say they […]
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