Ural Cebeci says, “Building content — no matter the quality — doesn’t necessarily build an audience. As former BuzzFeed Vice President Jonathan Perelman noted,“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.”

You need to be thinking beyond owned and earned channels in your content marketing programs. Enter native advertising, one of the hottest trends in marketing today. But where exactly does native advertising fit within the larger context of a content marketing strategy? It’s useful first to consider some of the biggest challenges facing marketers as it relates to owned and earned media”.

How Does Native Advertising Fit in a Content Marketing Strategy?

Content Marketing Institute


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