The latest ‘HubSpot Marketing’ video is titled ‘How to Build the Best Influencer Partnerships’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples5 content collaboration formats explainedContract essentials and partnership setup .HubSpot Marketing [...]
Archive for the 'Pinterest Advertising' Category
Pinterest advertising helps brands reach consumers at the discovery stage, turning inspiration into purchase intent. Its visual-first format drives engagement by showcasing products in contextually relevant, lifestyle-focused settings.The latest ‘HubSpot Marketing’ video is titled ‘How to Create Pinterest Ads That Actually Convert’.This video covers the following:Why Pinterest ads outperform other platforms for discovery-based purchasesComplete 10-step walkthrough to set up your first Pinterest ad campaignManual vs automated... [...]
HubSpot has published a new video ‘Pinterest Marketing: How To Use Pinterest To Promote Your Business’ sharing useful Pinterest marketing tips.The HubSpot team says, “Are you considering Pinterest marketing for your business but unsure if it’s worth the investment? Look no further! In this insightful video, we explore the world of Pinterest marketing and its potential impact on businesses across various industries.What You’ll Learn:Unique features of Pinterest that set it apart from other platformsReal-life success stories of businesses that have thrived using... [...]
HubSpot has published a new video ‘Pinterest Ads 2023: Step-by-Step Guide to Promoted Pins’ featuring Pinterest advertising tactics.The HubSpot team says, “Welcome to our ultimate Pinterest Ad Campaign tutorial! In this video, we’ll guide you step-by-step through the process of setting up and managing your Pinterest ad campaigns, all while using a mock account for a hands-on learning experience!What You’ll Learn:How to create a Pinterest Business accountSetting up and managing Pinterest ad campaigns from scratchCrafting the perfect ad creative with best practicesExpert... [...]
Many people turn to Pinterest to get ideas for what they should buy. New dress, new car, new house; it doesn’t matter; people have come to expect that someone on Pinterest will have a picture of something that’s just right for them.As a result, merchants of all types have started placing product pictures on Pinterest, to attract views leading to clicks leading to sales.Now it’s your turn. You can use the power of Pinterest to build your online business. TeknikForce, headed by Cyril Gupta, has just announced Pinflux 2, an enhanced version of their software announced two years... [...]
Shopify columnist Ana Gotter has published ‘The Beginner’s Guide to Pinterest Advertising and Promoted Pins’. The guide offers tips and strategies to righly use the Pinterest’s advertising platform.Talking about the promoted pins, Gotter says, “Promoted Pins absolutely can and do work for businesses with products and services that are a good fit for the platform.Keep in mind, however, that even organic content on Pinterest can have a lot of sales potential—93% of pinners say they use the site to make purchasing plans and research products, and 40% of users have... [...]
Pinterest is testing wide-format video ads with advertisers such as adidas, Kohl’s, American Express, Tropicana, Chevrolet, P&G, and Paramount Pictures this summer.The format is available in16:9 and 1:1 aspect ratios so brands can try new and existing creative.Pinterest’s Nancy J says, “With Promoted Video at max. width, your video stands out to drive impact and brand awareness. The format is easy to spot; it spans wider than our standard format in feeds and in search on mobile, so people can sit back and watch your story.People on Pinterest really are more interested in videos... [...]
Pinterest has announced that its small business advertisers have grown by 50% year-over-year since 2017.The company has stated that more than 1.5 million businesses use Pinterest to find customers, share their products and get their ideas out into the world.Pinterest’ news release has highlighted Pinterest Propel which helps businesses grow.Jon Kaplan of Pinterest says, “For some businesses, self-service tools are enough. But we know that many companies prefer one-on-one support to help them get the most out of their time and marketing budget. A year ago we launched Pinterest... [...]
Pinterest has announced the expansion of its Shopping Ads to more businesses. The social network’s Shopping Ads allow businesses to turn their product catalog into visual, actionable ads.team says, “We’ve already seen great results with initial partners like Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada”.Prama Bhatt, Senior Vice President of Digital and eCommerce at Ulta Beauty has been quoted saying: “Pinterest has proven to be a great match for Ulta Beauty, offering a platform for guest education, exploration and fun that is very similar to... [...]
Mashable has announced ‘Pinterest Marketing And Ads Blueprint’ course. This course teaches how Pinterest works and how marketers can use it.Mashable team says, “One of the central challenges of marketing through social media is sorting through buyers and sellers to get a high conversion rate. On many platforms you have to invest big to get a sustainable conversion. However, the vast majority of Pinterest is comprised of buyers, which means well-targeted campaigns have a much higher success rate. This course teaches you how to use Pinterest as a powerful marketing channel and... [...]