Shopify columnist Ana Gotter has published ‘The Beginner’s Guide to Pinterest Advertising and Promoted Pins’. The guide offers tips and strategies to righly use the Pinterest’s advertising platform.

Talking about the promoted pins, Gotter says, “Promoted Pins absolutely can and do work for businesses with products and services that are a good fit for the platform.

Keep in mind, however, that even organic content on Pinterest can have a lot of sales potential—93% of pinners say they use the site to make purchasing plans and research products, and 40% of users have a household income of more than $100k, so they have quite a bit of spending power.

Regarding Promoted Pins specifically, Pinterest says that:

  • 1 out of 2 Pinterest users have made a purchase after seeing a Promoted Pin
  • 67% of users discovered a new brand or product as a result of Promoted Pins
  • Promoted Pins typically earn $2 in profit for every $1 spent in ad costs”.

The Beginner’s Guide to Pinterest Advertising and Promoted Pins

Shopify

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