Daniel Kushner says, “Facebook is a powerful social media outlet, even for B2B marketers. Though it’s known as the social network of choice for B2C companies, and some have concerns whether organic Facebook marketing is still viable for B2B companies, the fact remains that with 1.5 billion monthly active users, Facebook still reigns supreme for market reach potential, regardless of industry. How can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is “pay to play”: Facebook advertising. Beyond the power of tailoring ads to specific... [...]

Tim Peterson says, “Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point, Facebook will need to find a way to help them generate their own revenue. And it’s getting closer to that point. On Thursday, at VidCon, the digital video industry’s version of Comic-Con, Ana Kasparian from digital video news network The Young... [...]

Patricio Robles says, “For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging. This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses. But savvy merchants will soon be able to change that thanks to Facebook’s Offline Conversions API. As the name suggests, the Offline Conversions API gives merchants advertising on Facebook the ability to track how their Facebook campaigns drive offline action. It functions similarly to Google’s... [...]

Patricio Robles says, “For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging. This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses. But savvy merchants will soon be able to change that thanks to Facebook’s Offline Conversions API. As the name suggests, the Offline Conversions API gives merchants advertising on Facebook the ability to track how their Facebook campaigns drive offline action. It functions similarly to Google’s... [...]

Tim Peterson says, “You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s logo to the byline, as well as new colors, text styles and spacing for the corresponding content — but they combine to give brands more control over and visibility within their advertorials, which could give publishers... [...]

Devon Vocke says, “Simply getting someone to subscribe to your email list is a big feat. Unfortunately, your next challenge is even greater. It’s time to turn the subscriber into a loyal customer. Don’t worry, it’s not an impossible task. The key is in applying a personal touch. Remember that the order of your priorities should be: – Relationships first – Content quality over quantity – Providing value in return for subscribing – Conversions as a result Apply these seven tips to your email marketing campaign, and you are sure to earn the conversions you need”. Tapping... [...]

Tim Peterson says, “You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s logo to the byline, as well as new colors, text styles and spacing for the corresponding content — but they combine to give brands more control over and visibility within their advertorials, which could give publishers... [...]

Tina Moffett says, “On Tuesday, Facebook announced new solutions for businesses to drive people to their stores and measure the amount of store visits and in-store sales following their Facebook mobile ad campaigns. Before breaking out the bubbly, let’s break down Facebook’s new measurement capabilities, and evaluate what it means for marketers. First, the warning statement: The Facebook Offline Conversion and Site Metric features give all the credit to a singular FB mobile ad, not considering all the other marketing stimuli a consumer is exposed to. Taking the offline conversion metric... [...]

Erin Schultz says, “When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. In part three of this video tutorial, Entrepreneur Network partner and marketing expert Ben Angel explains how problems with a campaign are often business-model issues. “The business model being run in conjunction with the ads is flawed,” he says. “Most set out on an ad campaign expect an immediate return on investment off of the first sale from a customer —... [...]

Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. But just because these options are easy to select doesn’t mean that they’re easy to master. Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads,... [...]