Quality links are one of the most crucial ranking factors for a website. Online businesses rely solely on traffic to their websites in order to generate sales and links help them get more web traffic.Ahrefs contributor Tim Soulo has published ‘Link Building for SEO: The Beginner’s Guide’ explaining the importance of link building for SEO.He says, “According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links.Google and other search engines... [...]

Chris Green has published ‘A Quick Tech SEO Audit Template’ to help marketers perform SEO audit of their websites.He says, “If you want to work in Tech SEO a tech audit is really key. Auditing websites can be done in many different ways and often is a daunting task. There are many different templates/approaches out there, but this post outlines what underpins my methodology.This has been stripped back/simplified a little to make it easier to work with, but this follows the following process.Crawl Your WebsiteAnalyse the ResultsPrioritise the FixesPush to Implement... [...]

SEO is a challenging process. You need to stay in tune with ongoing search engine algorithm changes to receive quality search traffic.Watch Neil Patel’s latest video ‘The Easiest SEO Strategy I’ve Ever Used’ to learn about a useful SEO strategy he uses.He says, “The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Gap Analysis’ featuring Lidia Infante.The MOZ team says, “Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to be doing better than your competitors.In today’s Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.”MOZ [...]

An SEO campaign is a coordinated attempt to improve a website’s position in search engines.iloveseo.com contributor Brian Harnish has published an article on how to launch successful SEO campaigns.He says, “When it comes to managing your online marketing efforts, there are many different types of campaigns to consider. Some are short term, while others could span months or even years. There are paid campaigns, organic campaigns, and everything in between. You might have a few campaigns running simultaneously, or maybe you’re just starting out. Regardless of what type of campaign you... [...]

Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website.Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO.He says, “There are multiple anchor text variations that you can use to link to a webpage. They are classified in terms of their relation to the target keyword, for which the destination website is optimized. You can adjust your anchor text profile through combining URL anchors, keywords and your brand name.Exact-match anchorsExact-match anchor text... [...]

There are several factors that play important role in planning and executing an SEO strategy. And to achieve online success, you need to care for all of them.Search Engine Journal contributor Claudia Higgins has published an article covering strategies to improve SEO.She says, “Here are a few tips and strategies to prioritize first.Structuring Your SEO StrategyEvery project you include in your SEO strategy should have a clear outcome.There’s a useful framework that I like to call “PIE,” which stands for Protect, Improve, and Expand:ProtectIn pursuit of quick results, your first... [...]

Link building is one of the most essential elements of your SEO strategy. It improves the probability of getting your websites indexed in Google.Internet marketing expert Erik Emanuelli has published a new guide ‘SEO Without Link Building: 10 Ways to Rank Without Backlinks’.The guide covers the following:Are Backlinks Important for SEO?Is SEO Without Link Building Possible?How to Rank on Google Without BacklinksParasite SEOTopical AuthorityKeyword ResearchOn-page SEONewsInternal LinksOrganic CTRUX signalsSchema MarkupCore Web Vitals.SEO Without Link Building: 10... [...]

2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up.Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET.The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.We’ll recap the biggest SEO insights of this... [...]

Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.In his latest article, Search Engine Journal contributor Chuck Price has shared 10 essential website optimization strategies.He says, “This post will delve into which factors carry the most weight and how to optimize for each.1. Search IntentAs machine learning, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm.The end goal for Google is to understand the context of a given search query... [...]