Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.

In his latest article, Search Engine Journal contributor Chuck Price has shared 10 essential website optimization strategies.

He says, “This post will delve into which factors carry the most weight and how to optimize for each.

1. Search Intent

As machine learning, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm.

The end goal for Google is to understand the context of a given search query and to serve results consistent with the user intent. This makes advanced-level keyword research and keyword selection more important than ever.

Before spending time and resources trying to rank for a phrase, you will need to look at the websites that are currently at the top of the SERPs for that phrase.”

Top 10 Essential Website Optimization Strategies

Search Engine Journal


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