Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. In his latest article, Search Engine Journal contributor Chuck Price has shared 10 essential website optimization strategies. He says, “This post will delve into which factors carry the most weight and how to optimize for each. 1. Search Intent As machine learning, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm. The end goal for Google is to understand the context of a given search query... [...]