The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization’s... [...]

MarketingProfs has made available its webinar ‘How Modern Content Marketing Powers Growth’ on-demand. The MarketingProfs team says, “Gone are the days of working high-volume keywords into content and BOOM—ranking on search. Where long-term success is beholden to tech giants. Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth. Amanda will share how to think beyond SEO to audience research—so you know who is searching, where they’re already hanging out, and what else is top of mind for them. Join us to... [...]

Google Search Central has published a new video ‘How Google Search crawls pages’. The GSC team says, “Discover the steps that go into how Google Search “crawls”” or finds and fetches web pages to display on Search, from URL discovery to fetching and rendering. Learn what Googlebot is, what it does, if Googlebot crawls every URL it finds, why sitemaps can be helpful for your website, and much more!”  [...]

SEO potential is a measure of how much organic traffic a website can generate from search results. Semrush has published ‘How to Determine SEO Potential: A Comprehensive Guide’. Dana Nicole says, “Analyzing the SEO potential of a niche helps you eliminate the guesswork when it comes to content creation and website optimization. By analyzing your niche’s SEO potential, you can: Determine if SEO is a worthwhile strategy for your niche. So you know where to invest your marketing dollars. Estimate the potential ROI of your SEO efforts. So you know what level of investment is suitable. Identify... [...]

Google Search Central has published a new video ‘Rewriting the SEO Starter Guide’. The GSC team says, “The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. ” https://www.youtube.com/watch?v=EABqJXHQB3w  [...]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘5 AI Tools That Are About To Power Up Your SEO Strategy’ featuring Charlie Witworth. The Similarweb team says, “Is AI going to replace our jobs? No, not anytime soon anyway. But can we use AI tools to work more efficiently? Yes, we can. That’s what we’re discussing in today’s episode of In Search Podcast with Ivana Flynn. Ivana has a professional passion in using SEO to break into new and tricky markets – she’s an author, a public speaker, and an SEO Director, and she certainly knows... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How will Google’s most powerful AI, Gemini, impact SEO?’. The SERP’s Up team says, “Google Gemini is here but what does it mean for SEO? How does Gemini factor into Search and what does it even mean for the evolution of AI in general? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Land’s Editor-in-Chief, Danny Goodwin, to evaluate what Gemini is and might become from an SEO point of view. Plus, The Neuron’s Pete Huang takes a look at what Gemini means for the overall evolution... [...]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Measure Your Organic Search ROI’ featuring Charlie Witworth. The Similarweb team says, “Your SEO efforts will see ROI for your business in a number of ways – increased visibility, increased traffic, increased engagement, and increased revenue being some examples. But how do you effectively measure this organic search ROI as a whole? Is it possible? That’s what we’re discussing in today’s episode of In Search Podcast with Charlie Whitworth. Charlie is a digital marketing expert,... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘What SEO clients should you take on?’. The SERP’s Up team says, “Wait, you should NOT take on every SEO client possible? Yep. Find out when does it and when does it not make sense to take on an SEO client. How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into how to decide which SEO clients to take on. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to taking on larger versus smaller clients.... [...]

In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape. Search Engine Journal is hosting a webinar ‘9 Major Google Updates From 2023 & 2024 SEO Predictions’ on Wednesday, March 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You’ll walk away with a crystal clear understanding of Google’s focus and where it’s headed, plus actionable tips to drive more qualified organic traffic in 2024. You’ll... [...]