It is very important to keep an up-to-date SEO strategy to win your share in today’s competitive markets. Search Engine Journal is hosting a webinar ‘How to Scale and Grow your Enterprise Technical SEO Strategy’ on Wednesday, September 15, 2021, at 2.00 pm ET. The SEJ team says, “Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers. In this presentation, you’ll learn: How to use Edge SEO to automate and improve processes in product management (from an SEO perspective). The best way to use entities... [...]
Archive for the 'Technical SEO' Category
It is very important to keep an up-to-date SEO strategy to win your share in today’s competitive markets. Search Engine Journal is hosting a webinar ‘How to Scale and Grow your Enterprise Technical SEO Strategy’ on Wednesday, September 15, 2021, at 2.00 pm ET. The SEJ team says, “Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers. In this presentation, you’ll learn: How to use Edge SEO to automate and improve processes in product management (from an SEO perspective). The best way to use entities... [...]
Lighthouse is an open-source, automated tool for improving the quality of web pages. It has audits for performance, accessibility, progressive web apps, SEO, and more. Search Engine Journal has published ‘A Technical SEO Guide to Lighthouse Performance Metrics’. Jamie Indigo says, “Lighthouse runs performance tests using emulated data, also known as lab data. This is performance data collected within a controlled environment with predefined device and network settings. Lab data is helpful for debugging performance issues. It does not mean that the experience on your local machine... [...]
MOZ has published the third video in ‘SEO and Accessibility: Technical SEO’ series featuring Cooper Hollmaier. The MOZ team says, “We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust”. MOZ [...]
Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Changes in Technical SEO’. This episode features Kathy Brown and Benjamin Shapiro. You will learn the following: Technical SEO is about all the functionality aspects of your site composed of different signals and technical factors that Google uses to determine quality and ranking score. Google utilizes JavaScript to figure out what’s going on technically with a site. View source is no longer as useful in this process as it doesn’t provide a complete picture. Google recently... [...]
A strong SEO strategy helps you to improve your website’s overall searchability and visibility which results into better business performance. You have to be very careful in crafting your search engine marketing strategy that can help you to influence the search engines and achieve better results. Craig Campbell has published a new podcast ‘Common Mistakes with Technical SEO’ featuring Arnout Hellemans. Campbell says, “Today we’re going to talk about what you do and some of the most common things that you see when you are hired as a consultant. Some of the common mistakes... [...]
SEO consists in telling the search engines what your site is all about and convincing them that your site’s information will be helpful to their customers. Giving the search engines the most helpful information about your site in a format that they find easy to process give you an advantage over sites that leave search engine rankings to chance. Schema Markup is a systematic way of telling the search engines what the site is about and what content it has. With this information the search engines can index the information on the site more accurately and more completely. There is a standard... [...]
Over the last 10 years or so, the influence of search engines, such as Google, has continued to grow. Marketers are scrambling to keep up. Techniques that worked to achieve a high ranking a few years ago now may actually lower a site’s ranking. Webmasters need to be on their toes to optimize their sites without antagnoizing the search engines. Chase Reiner is an SEO practitioner who has worked at keeping in sync with Google’s requirements. A while back he did a live stream presentaiton on what works in SEO today. You can watch his presentation here: YouTube [...]
Star ratings, also known as schema ratings, can have a big influence on buying decisions.. Maybe you’ve seen them on a Google search or on Amazon. When people see those stars, it attracts their attention, especially when it’s a high star rating. Beyond that, Google has said that schema ratings and other structured data may influence the ranking algorithm. Smart marketers are looking at schema ratings as a key tool for improved results. Schema ratings give search engines a better understanding of what your content is all about. That information will encourage search engines to show your... [...]
Borrowing from the old saying, If Google ain’t happy, ain’t nobody happy. That is, if Google doesn’t like your site, you aren’t going to like your results. That’s a sad fact of online marketing life these days. No matter how much work you put into your site, without Google sending you traffic, your results may leave a lot to be desired. Luther Landro experienced this rejection by Google first hand, after a long period of Google. He analyzed his site to determine what could be the problem. He found it. It didn’t look major on the surface, but when he fixed it,... [...]