Kayli Kunkel says, “Not all keywords are created equal. Some, like “marketing,” draw in huge crowds of searchers each month. Others, like “marketing tips for small shoe store companies,” might squeak out a couple hits. As marketers, we’re often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month? The rationale seems sound: We’ll attract more traffic, generate more leads, and close more customers. More clicks = more business, right? Not always. We always knew that targeting some... [...]
Archive for the 'Search Engine Marketing' Category
Matthew Barby says, “Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering. So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this article, I will show you how to: analyze SEO data for your topics, and uncover winning content ideas; validate your content ideas with social engagement metrics;... [...]
Joshua C. Farley says, “Everyone longs for the traffic that the first page of Google can equate, but getting there often seems elusive. With continued releases from Google that change how a page ranks, pursuing better rankings can seem like an illustrious time trap for most businesses. Yet successful businesses know that regardless of the potential pitfalls, the opportunity is worth the cost. So if it is worth the effort, then it is important that your investment of time and resources is not penalized by Google. Why White-Hat SEO? While some companies (even some SEO agencies) utilize gray... [...]
Lucia Marine says, “In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its variables. Why send a canonical from each page to itself? Javier Lorente gave us a very good explanation/reminder at the 2015 SEO Salad event in Zaragoza (Spain). In short, there may be various factors that cause Google to index unexpected variants of a URL, and this is often beyond our control: External... [...]
Miriam Ellis says, “Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, “Best green chile ever!!”, “Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili,” “My go-to for great huevos rancheros,” and “Carne was awesome! Tender, flavorful, HOT!” The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one so heavily spiced with the potential... [...]
Lydia Jorden says, “For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement. Recently, we’ve seen brands increase local search performance by digitizing traditional marketing methods, translating offline to online marketing. Local businesses that are struggling to understand how to make the move from traditional to digital can follow a few strategies. Use hashtags correctly In early 2015, Google and... [...]
MOZ team says, “The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web“. Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore MOZ [...]
Greg Sterling says, “In a decision that is already controversial, the Court of Justice of the European Union (CJEU) has ruled in favor of copyright owners and against hyperlinks. The CJEU decision, though qualified, raises the strong possibility that publishers linking to infringing third party sites will also be liable for infringement. Critics charge the CJEU decision amounts to judicial lawmaking and is an attack on the free flow of information online, contrary to the way the internet has operated to date. It also places a burden of investigation on the linking publisher to determine whether... [...]
Ginny Marvin says, “With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them? The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and why Feed Rules have such appeal. Maggie Webb, Partner at Five Mill Inc., says that... [...]
Rieva Lesonsky says, “Are you doing all you can to market your retail store to local shoppers? One easy way to get more customers into your store is to focus on your local search rankings. Local search is becoming increasingly important for business marketing because more and more people are conducting online searches on their mobile phones rather than on desktop computers. This is especially common when people are looking for local retailers with whom to do business. Whether we’re out and about or sitting on the couch, most of us quickly reach for our phones to look up the location, hours... [...]