Keyword clustering groups related keywords into categories, helping to organize content around themes instead of single terms. Topic modeling goes deeper by identifying underlying topics in text, enabling content strategies that align with user intent and search relevance.Semrush has published an article answering the question, ‘What are methods for keyword clustering and topic modeling?’.The Ahrefs team says, “Methods for keyword clustering and topic modeling include automated clustering based on search intent, SERP overlap, semantic similarity, and grouping... [...]

User experience (UX) and SEO work hand in hand, as search engines reward websites that are easy to navigate and engaging. A seamless UX boosts visitor satisfaction, leading to better rankings and higher conversions.Ahrefs has released ‘UX and SEO: A Guide for Winning the Searcher, Not Just the SERP’.Despina Gavoyannis says, “UX and SEO are interconnected in more ways than many people realize.User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which... [...]

Optimizing anchor text improves SEO by making links more descriptive, relevant, and keyword-aligned without overstuffing. It enhances user experience by clearly signaling what to expect when clicking a link.Search Engine Land contributor Laiba Siddiqui has published an article featuring six ways to optimize your anchor text.She says, “Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about.But not all anchor text is the same.If you use the exact keyword phrase repeatedly,... [...]

The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI in Search’ featuring Britney Muller.The MOZ says, “Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI. In this Whiteboard Friday Revisited,... [...]

In content marketing and SEO, Backward Design involves defining the ultimate goals—like higher search rankings, traffic, or conversions—and then creating optimized content strategies to achieve them. This approach ensures keywords, topics, and formats are purposefully aligned with measurable outcomes.MOZ has published the latest episode of the Whiteboard Friday video ‘Create High-Impact Content Using Backward Design’ featuring Purna Virji.The MOZ says, “Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact... [...]

The state of SEO in 2026 is defined by AI-driven search, voice queries, and user intent shaping ranking strategies. Success depends on adaptive content, technical precision, and authority in an increasingly conversational search landscape.Search Engine Journal has published a new guide, ‘The State Of SEO 2026’.The SEJ team says, “Inside The State Of SEO 2026, You’ll Learn How To:Understand how AI’s role in SEO is reshaping org structures and collaboration.How to navigate the road between proven SEO and revolutionary AI disruption.Understand how E-E-A-T meets AI content... [...]

Forrester Principal Analyst Daryl Wright has published an article answering the question, ‘Search Is Changing — Is Your Content Strategy Ready?’.He says, “B2B buyers no longer rely solely on traditional search engines for information. Instead, they use generative AI tools such as ChatGPT, Claude, Gemini, and Perplexity to ask questions, gather insights, and make decisions. These tools deliver instant, synthesized answers, often without directing users to click through to websites. Your content may influence a buyer’s decision without ever appearing in your analytics.This... [...]

Neil Patel has published a new video, ‘The Google Update No One Is Ready For’.This video covers the following:Why ads in Google’s AI Mode will completely change how customers search and shop The difference between keyword targeting and conversation targeting — and why it matters How your brand profile now is your targeting strategy Why your Google Ads account is becoming an AI training system for your business The million-dollar question: will users actually click ads inside AI conversations? Exact steps to prepare your business before competitors adapt.Neil... [...]

Employee Generated Content (EGC) builds authentic brand trust as employees share their real experiences, stories, and insights. It humanizes the organization, boosts engagement, and strengthens employer branding while amplifying marketing reach.The latest Ahrefs Podcast episode is titled ‘The 3 Types of EGC Every Brand Should Be Using’ featuring Melissa Laurie.The Ahrefs team says, “Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC... [...]

The latest Ahrefs Podcast episode is titled ‘Google Will Kill Your Traffic – Here’s How You Adapt’ featuring Kevin Indig.The Ahrefs team says, “In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy. Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session, and zero-click searches are on the rise. But this isn’t just about traffic. Kevin argues that SEO isn;t dying. It’s... [...]