Zero-click searches occur when users get the information they need directly on the search results page without clicking any links. This trend challenges websites to optimize content for featured snippets and other SERP features to maintain visibility. Forrester has published a new article answering the question ‘Will Zero-Click Search Kill My B2B Website?’. John Buten says, “In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘What SEOs should know about devs’. The GSC team says, “In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary,... [...]

This is a reminder for the SEJ webinar on June 18, 2025. Search Engine Journal is hosting a webinar, ‘Lead Local SEO: How To AI-Proof Your Rankings With Reviews’ on Wednesday, June 18, 2025, at 2.00 pm ET. The SEJ team says, “With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn: Ways to adapt your local strategy for AI-driven search and SGE map packs. Tricks to spot technical review signals that influence SEO, for better or worse Strategies to package these new strategies as a new local SEO offering. Join Mél Attia, Sr.... [...]

Ahrefs has published a new video, ‘ChatGPT Changed SEO…But Can It Replace Me?’. The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge? Along the way, you’ll see: How AI grades human SEO knowledge in real time Whether Sam gets stumped on expert-level Ahrefs-style questions Tactical walk-throughs of scenario-based SEO challenges Honest... [...]

SEO forecasts help predict future trends in search engine optimization based on algorithm updates, user behavior, and technology shifts. These insights guide businesses in adapting their content and strategy to maintain visibility and ranking. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create an SEO Forecast’ featuring Tom Mansell. He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting and more specifically how you can do... [...]

Digital Marketing Depot has published ‘Beyond Traditional Search: Exploring Alternative Platforms’. The DMD team says, “2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet Your Audience Where They Are Explore how forward-thinking advertisers are staying ahead by embracing a multi-channel, user-first approach. Download the eBook: Beyond Traditional Search to uncover: 1) Where your audience is searching now 2) How to... [...]

The latest Ahrefs Podcast episode is titled ‘Inside the $360K Rebrand That ACTUALLY Worked’ featuring Nathan Barry. This episode covers the following: Why spend $360K for a rebrand? Using AI to stay on brand Acquiring a three-letter domain Business decisions beyond immediate profit Turning a rebrand into a marketing flywheel You can’t script word of mouth. But you can feed it. Customers as marketing assets. Ahrefs    [...]

Digital marketing trends for 2025 focus on hyper-personalization, AI-driven content, and voice search optimization. Brands are also leveraging immersive technologies like AR/VR to enhance user engagement and experience. Neil Patel has published a new video, ‘6 Brand New Digital Marketing Trends for 2025’. He says, “In this video, I break down the 6 biggest digital marketing trends for 2025—the shifts that are completely rewriting how people click, buy, engage, and trust brands online. I’ve spent the past year analyzing traffic patterns across billions of sessions, testing... [...]

Product-Led SEO centers around creating content and pages that directly showcase and scale with the product, attracting organic traffic through utility and relevance. It focuses on solving user problems with product-driven solutions rather than relying solely on traditional keyword strategies. Search Engine Journal has published an article featuring three examples of product-led SEO. Kevin Indig says, “Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led SEO, because they’re directly related. In... [...]

AI-driven marketing automation streamlines repetitive tasks like email campaigns, ad targeting, and customer segmentation. It boosts efficiency, personalization, and ROI by delivering timely, data-backed marketing actions. The latest Ahrefs Podcast episode is titled ‘Automate $10K/Month in Tasks with AI’ featuring Gael Breton. This episode covers the following: AI in marketing is broken. Here’s how to fix it. Use Gemini to uncover B2B AI opportunities Why content still matters in the age of AI agents Auto-generate podcasts and deep research summaries Research video libraries... [...]