Conductor has published its data featuring the ‘May 2023 SEO Industry Updates’.

The Conductor team says, “Google and the search industry had some major announcements roll out in May 2023. Here are the things you need to know from the Conductor Customer Success team.

Google Unveils Search Upgrades at I/O

The what

Google has introduced a new search experience that includes generative AI to help deliver more comprehensive results.

Google is also integrating a new feature called “Perspectives” that will highlight long-form videos, images, written posts, Q&A sites, and social media platforms directly within the search results.

The why

Google’s labeling this new experience, the Search Generative Experience (SGE for short), and is incorporating AI into their search results to help simplify complex search tasks when there is No One Right Answer (NORA).”

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