Verónica Maria Jarski says, “Test your emails to find out the best way to engage your subscribers and develop your email channel.The following infographic by Email Monks highlights email testing tips, best-practices, and essential elements of a successful email campaign.Before you start testing, you need to decide whether to do A/B or multivariate testing. A/B testing compares two versions of a single variable to see which ones has more opens and clicks. “Multivariate testing compares more than two versions of an email in a live environment,” explains Email Monks.The advantages... [...]

Mike O’Brien says, “As so many consumers use mobile to make purchasing decisions on-the-go, the power of location-based email marketing is greater than ever.Location-based email marketing allows incentives to be delivered at the right time and right place. For example, by creating consumer loyalty reward programs promoted via email, it presents the opportunity to cross-promote other products and services based on where the subscriber is geographically located. It is a powerful medium because it gives marketers the opportunity to engage customers in real-time and deliver value when... [...]

Dave Gerhardt says, “Since launching The Growth Show in February, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing.For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction.But we weren’t so lucky with some of the other guests.We wanted to get in touch, but didn’t have mutual connections. So I’d send them a cold email — targeted, relevant to their interests, and completely custom,... [...]

Steve Dille says, “Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would still make sense: Any of us respond better to a personalized query, a sales pitch that hits our individual pain points or aspirations, the right offer that arrives at the right time …But, of course, there’s plenty of data to make the case, too:Experian’s 2013 Email Market Study showed personalized subject lines delivered 26 percent higher unique open rates overall, with travel companies experiencing the “biggest boost” from... [...]

Rainmaker team says, “What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming their opt-in?And what’s the difference in approach between B2B and B2C marketing?Confessions of a Pink-Haired Marketer host Sonia Simone answers these questions (and a few more) this week“.The Difference Between B2B and B2C Marketing (and Other Questions)‘Copyblogger’ Blog [...]

Chance Barber says, “How many emails are in your inbox right now? Do you plan to read all of them? If you are like most of us, you probably don’t have that kind of time. Instead you will quickly scan through the list and open the handful that catch your eye. Catching the consumer’s eye is the goal of every marketer, and when it comes to email the subject line is the best way to do this.Considering how important the subject line is, how often do you test them? Surprisingly only about a quarter of those we surveyed frequently test their subject lines“.Want to Get More Out of... [...]

Dave Gerhardt says, “Since launching The Growth Show in February, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing.For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction.But we weren’t so lucky with some of the other guests. We wanted to get in touch, but didn’t have mutual connections. So I’d send them a cold email — targeted, relevant to their interests, and completely custom,... [...]

Rachel Youngberg says, “The cream rises to the top…of the inbox.Email marketing is still a channel that many companies struggle with, but there are a few that have it figured out. While emails never look perfect in every client, app, and browser, there are ways to make the inbox experience more consistent.Email clients and apps are constantly changing what features and code they support, so what works today might not work tomorrow; however, there are some design elements that are less affected by these challenging conditions“.Cream of the Inbox: Small Businesses Doing Email... [...]

David Moth says, “Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity.It can also be further improved by tying in other demographic and contextual information.For many businesses this end goal is still a long way off, but some marketing channels are being optimised using behavioural targeting.Step forward dusty old email marketing, which remains one of the most effective channels for achieving ROI despite regular claims that it is being usurped by new marketing methods.In this post I’ll discuss some of the findings... [...]

Eric Krattenstein says, “Marketing has come a long way in the four-and-a-half decades since the first email was delivered.Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic.Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy?As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) planned to increase spending on their email channel, citing their impressive... [...]