The latest article on ‘Website Magazine’ is titled “Evaluating the ROI of a Performance Marketing Campaign”. Matt Swan says, “The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to a specific channel. In order to establish the ROI associated with each channel, it is important to understand the influence of each leading to the customer’s eventual purchasing decision. When looking at executing an effective attribution model, key factors must... [...]

The latest article on HubSpot blog is titled “10 MORE of the Most Remarkable Marketing Campaigns in History”. Rachel Sprung says, “If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We’ve even published SlideShare presentations about remarkable campaigns, as you may remember. But quite a few more top-notch marketing campaigns have been executed to near-perfection... [...]