Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Boundaries, Breaks, and Delegation: Insights on Agency Leadership’ featuring Terry Isner. The SME team says, “Do you feel guilty taking time off? Not sure your team can manage without you? Discover how agency owners and leadership can prioritize self-care, delegate more, and boost innovation through transparent communication and vulnerability.” Social Media Examiner              [...]

HubSpot has published a new video ‘Finding Your Audience: What You Can Learn From Stanley’. The HubSpot team says, “In this video, we’re breaking down the incredible story of #StanleyTumbler. Watch as we uncover how Stanley, a storied brand that’s been around for over a century, turned their underperforming product into a $750 million viral hit. Dive into this inspiring breakdown of innovation, risk-taking, and the power of understanding your audience. If you’re a marketer looking to learn from real-world triumphs, this is a story you can’t afford... [...]

Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways from this exclusive research from Future’s insights director, Richard Thomas, and SVP, U.S. Sales, Elizabeth Bagdasarian. You’ll find out: The definition of a passionate consumer How purchase behavior and media consumption habits differ for audiences with a passion Strategies to reach hugely valuable audiences with... [...]

This is a reminder for the Adweek webinar to be held on February 28, 2024.  TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales. Adweek is hosting a webinar ‘The Brand Marketer’s Guide to TikTok Shop’ on Wednesday, February 28, 2024, at 1.00 pm EST. The Adweek team says, “Get actionable insights—including highlights... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Instagram Lead Generation Strategy’ featuring Michelle Gifford. The SME team says, “Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? Explore Instagram lead generation strategy.” Social Media Examiner              [...]

HubSpot has published a new video ‘How To Create a Value Proposition in 2024’. The HubSpot team says, “What are the components of a great value proposition and how do you create one for your business? In this video, we’ll break down the steps to crafting an effective, compelling value proposition that’s unique to your brand, including dos and don’ts, templates, and examples from successful companies like Amazon, Evernote and Shopify. Find out why a value proposition is so important to your marketing strategy and how creating one can improve your conversion rates as... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Eliminate Fixed Costs: Financial Tips for Marketing Agencies’ featuring Damien Papworth. The SME team says, “Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? Learn key strategies for managing finances through unpredictable conditions.” Social Media Examiner            [...]

Ahrefs has published a new video ‘I Tested Viral SEO Tips on TikTok’. In this video, you will learn about most viral SEO hacks on TikTok to learn if more views means more organic traffic. Ahrefs  [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Breaking Down Red Bull’s $16 Billion Marketing Strategy’. The HubSpot team says, “What can we learn from Red Bull’s $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz’s marketing genius. He transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey... [...]

Paid media marketing, also known as paid advertising or paid digital marketing, involves the use of paid channels or platforms to promote products, services, or brands to a target audience. Search Engine Journal contributor Brooke Osmundson has published an article on seven changes marketers should make for paid media marketing in 2024. She says, “Here are seven changes you should incorporate without a second thought. 1. Review & Revise Google Tags If you rely on Google tags for conversion tracking, this change should not be ignored. In January 2024, Google made an update to its Consent... [...]