The latest post on ‘Mashable’ is titled “StumbleUpon Makes First Acquisition: Video Discovery Service 5by”.Seth Fiegerman says, “StumbleUpon has acquired 5by, a video discovery service, for an undisclosed sum. This is StumbleUpon’s first acquisition since the web discovery company was founded in 2001.5by launched earlier this year and describes itself as a “video concierge.” The startup is based in Montreal and has six people on staff. 5by will continue to build out mobile and desktop products“.StumbleUpon Makes First Acquisition: Video Discovery... [...]

The latest ‘Econsultancy’ blog post is titled “How to optimise your images for SEO”.Richard Yeo says, “Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy.However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly”.How to optimise your... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Create Living Content to Boost Brand Reputation and Visibility″.Baer says, “Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital”.How to Create Living Content to Boost Brand Reputation and VisibilityJay Baer’s ‘Convince & Convert’ Blog [...]

The latest article on the ‘The Future of Ink’ blog is titled “Blog Tours – A Proven Strategy to Sell eBooks and More″.Kathleen Gage says, “Not long ago my newest book,Power Up for Profits! The Smart Woman’s Guide to Online Marketing, was published.As an author, I know how important it is to have astrategic promotional planto not only let people know about a book, but also to sell lots of copies.There wereseveral strategiesI implemented. Social media, email marketing, blogging, guest blogging andinterviewswere an integral part of the launch“.Blog Tours – A Proven Strategy to... [...]

The latest MOZ blog post is titled “When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday”.Rand Fishkin says, “The rate at which Google is lumping keywords into “(not provided)” has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change”.When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? –... [...]

MarketingSherpa has released a case study titled “Email Marketing Relevance: Personalized important occasions campaign by online gift retailer achieves a 39% open rate”.Courtney Eckerle says, “When gift website Mud Pie expanded from wholesale to selling directly to consumers, it became clear that a way to draw in and keep consumers on its e-commerce website was needed.Using an automated email campaign, see how marketers at Mud Pie used personalization and incentives to stay top of mind during events that were important to, and key purchase triggers for, their customers”.Email... [...]

John Chow’s latest blog post is titled “5 Profitable Companies To Watch In 2013”.Chow says, “When you think of “profitable companies,” the big boys like Google might come to mind, but try thinking on a smaller scale. The silver lining of the tough economy was that it encouraged people to go for it and start the company they’d always dreamed about.Investors are in a prime position to become a part of an up-and-coming company, but how do you choose a safe bet? Investing is always a risk, but you can stack the odds a little in your favor with research”.5 Profitable Companies To... [...]

The latest article on HubSpot blog is titled “Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data”.Pamela Vaughan says, “Warning: This isn’t one of those happy news updates that opens up new doors for your marketing — like Facebook announcing embedded posts. Nope — this is one that’s going to actually close some doors for you. Andlike Peter Griffin says, it’s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity — except”.Google... [...]

The latest post on ‘Mashable’ is titled “Pinterest Update Expands Your Article Pins”.Kurt Wagner says, “Pinterest is expanding its set of “rich pins” to include more details about pinned articles, the company announced Tuesday. Now, when users pin a story or article to a board, the pin will also contain other relevant information such as the author’s name, the article title, a brief description and a larger link.Previously, articles pinned on Pinterest only contained photos from the article with a link at the bottom. (Users who wanted to include the article... [...]

The latest article on  ‘Marketing Land’ is titled “Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing”.Ginny Marvin says, “In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing.The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced... [...]