The latest article on HubSpot blog is titled “Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard”.Ginny Soskey says, “When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — now — and it was my duty to”.Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad DashboardHubSpot [...]

The latest ‘Econsultancy’ blog post is titled “Seven simple tips for improving your B2B lead nurturing”.Ben Davis says, “If you attend any sales or B2B conference then it’s difficult to avoid hearing someone mention ‘the rules of engagement’.But, David Klanac of Pardot argues, it is actually a very relevant phrase. It’s the nature of the marketer’s job to follow the changes wrought by proliferation of media.David was talking at FUNNEL, part of the Festival of Marketing, and gave his seven tips for lead nurturing.The first step for Pardot was to actually... [...]

The latest MOZ blog post is titled “”Real Company Shit” with Nothing More than Leftover Timber”.Jon-C says, “Great feats of content marketing and SEO don’t always come from expected places. This post details the story of a woodworker in the UK who, after seeing the MozCon presentation from Wil Reynolds, set out to do some “real company shit” of his own”.“Real Company Shit” with Nothing More than Leftover TimberMOZ Blog [...]

The latest article on  ‘Marketing Land’ is titled “Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management’s “Secret Sauce””.Amy Gesenhues says, “Publishing firm The Hatchett Groupannounced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president during Schmidt’s tenure as CEO, have signed a book deal with Grand Central Publishing’s imprint Business Plus.According to the announcement, No Adult Supervision Required: How To Build Successful 21st Century Companies has... [...]

The latest article on ‘Business 2 Community’ is titled “How to Know What To Write About: The Key to Successful Content Marketing”.Trent Dyrsmid says, “Are you looking for ways to achieve success with content marketing? Do you struggle to come up with ideas for things to write about?For many new content creators, figuring out what to write about can be quite a challenge.There several reasons for this. First, they don’t really understand their audience and what their audience is interested in. When you don’t know your audience, or you haven’t yet chosen an audience,... [...]

The latest article on ‘MarketingProfs’ is titled “Who Do Digital Consumers Trust With Their Personal Data?”.Verónica Maria Jarski says, “In the online world, you often need to give personal data to get information from retailers, banking institutions, and healthcare organizations. So, of those three, which do online consumers trust the most with their personal data?To find out, Infosys recently studied 5,000 consumers in five countries, then created a whitepaper and an infographic from its findings.Consumers still prefer sharing personal data face to face with healthcare corporations,... [...]

The latest article on HubSpot blog is titled “How to Strategically Promote SlideShare Presentations on Your Blog”.Ginny Soskey says, “Let’s go on a little trip. Open up a new tab in your browser and search “how to use SlideShare.” Wow — over 50 million hits! They must have some valuable information. You click on a couple of the results, and after 15 minutes or so of reading, you know how to”.How to Strategically Promote SlideShare Presentations on Your BlogHubSpot [...]

The latest ‘Econsultancy’ blog post is titled “Behavioural marketing and how to get your customers to love you”.David Moth says, “How can marketers get consumers to love their brand? It’s a long and difficult process that requires a complex system of tools and tactics.Yet at Econsultancy’s Funnel event this morning Silverpop’s John Watton managed to summarise the process in just 20 minutes, succinctly laying out the basic premise of behavioural marketing and how it can benefit businesses.Watton began by describing the relationship he has with a wine merchant... [...]

MarketingSherpa has released a case study titled “Email Marketing: Online jewelry retailer grows total revenue by 51% with re-permission campaign”.Courtney Eckerle says, “Online retailer Limoges Jewelry was experiencing an unusual revenue slump in its email program. In response, the marketing team switched its ESP and implemented a re-permission campaign and welcome email.“How are we going to try and get a hold of these customers who may not be engaged with our brand anymore? What’s the right thing to say to somebody who you know hasn’t been paying attention... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Reach Audiences and Influencers Through Their Egos″.Baer says, “Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score,”.How to Reach Audiences and Influencers Through Their EgosJay Baer’s ‘Convince & Convert’ Blog [...]