This is a reminder for the Adweek webinar to be held on September 20, 2023. Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT.The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out:How likes and comments translate to clicks and salesWhy tracking and attribution via affiliate channels can resolve your influencer measurement and ROI dilemmasWays... [...]

Watch Google Search Central’s latest video ‘Debugging Core Web Vitals with Chrome Devtools’.The Core Web Vitals allows you to identify challenges users might face while they’re on your pages. How can you turn these metrics into actionable steps? Watch along and learn how Chrome can give you extra insights with Devtools.[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=M3lA6tJx-a4′]Google Search Central [...]

Watch Google Search Central’s latest video ‘Getting the most out of the URL inspection tool’ to discover useful techniques for using the URL inspection tool.The GSC team says, “Did you know you can explore behind the scenes of URLs with the URL inspection tool? Is the URL indexed, or does the URL have any enhancements? Watch along and discover the “View crawled page,” which gives additional information such as rendered HTML, HTTP Response headers, and more!”[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=O_Of94GuC-w’]Google... [...]

Neil Patel has published a new video ‘Project Magi – Google’s Making Big Changes to Search’.He says, “In the fast-paced world of technology and information, Google has long been at the forefront of search engine innovation. From its humble beginnings as a search engine, Google has evolved into a tech giant that touches nearly every aspect of our digital lives. Now, with the unveiling of Project Magi, Google is set to make some groundbreaking changes to the way we search and interact with information online.”[uix_video width=’560′ height=’315′... [...]

As ROI continues to be a primary challenge, it’s important to find ways to accurately measure the value of your influencer efforts. It may be easier than you think.Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT.The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out:How likes and comments translate to clicks and salesWhy tracking and... [...]

This is a reminder for the SEJ webinar to be held on September 6, 2023. Search Engine Journal is hosting a webinar ‘5 Google Algorithm & AI Changes Agencies Need to Know in 2023’ on Wednesday, September 6, 2023, at 2.00 pm ET.The SEJ team says, “Find out how as we discuss five Google Algorithm & AI Changes your agency needs to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers.You’ll learn:What agencies can do to become better partners to their multi-location... [...]

When it comes to web search, it is Google that dominates the domain.HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you should bookmark.She says, “Let’s look at how Google influences search with these latest statistics.65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings. (HubSpot Blog Research)70% of web analysts and SEOs say the new AI search will incentivize people to use search engines more than before. (HubSpot Blog Research)If generative AI was integrated into search, 75% of... [...]

This is a reminder for the SEJ webinar ot be held on August 29, 2023. Search Engine Journal is hosting a webinar ‘Secure Your 2024 SEO Budget With These Tips For Executive Buy-in’ on Tuesday, August 29, 2023, at 2.00 pm ET.The SEJ team says, “In this webinar, you’ll discover the skills you need to keep your CFO happy and remain efficient while protecting and defending your SEO budget, even under pressure.You’ll learn:How to move fast and prove your worth with a “default to deploy” mindset.Specific tips for driving efficiency in your SEO program.Why... [...]

Google has launched ‘Get Started Using Google Analytics’, a free, beginner-oriented training course on Google Analytics 4.The Google team says, “After completing this Google Analytics learning path, you’ll be able to:Understand how Google Analytics collects and processes dataSet up your Analytics account in a way that supports your business objectivesDescribe how data is compiled into reports in Analytics.”Get Started Using Google Analytics [...]

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics 4 (GA4) is the latest version of Google Analytics.Search Engine Journal contributor Ginny Marvin has published an article featuring seven tips to become a GA4 pro.She says, “Whether you’re at an SMB, enterprise, or agency, here are seven tips to help you work faster and get more out of GA4.1. Know Why GA4 Is So Different From Universal AnalyticsThis may not seem like a tip, but understanding why GA4 came to be and why it’s a departure... [...]