European Union’s General Data Protection Regulation (GDPR) is coming into effect this month. Most brands are preparing for the new law and are also anxious about it. Econsultancy’s Parry Malm has shared some useful insights for the GDPR. Malm says, “U’s impending General Data Protection Regulation (GDPR) legislation is actually a good thing, even if we may not all understand exactly how just yet. Here’s why: GDPR is a good thing for consumers The fact is, people have been giving away their personal data for free, unwittingly and ignorantly, for years. Even those consumers... [...]

Google’s William Malcolm has published a comprehensive note on how the company is preparing for GDPR, Europe’s new data protection law. The document focuses on improved user transparency, improved user controls, improved data portability and parental consent and improved tools for children online. Malcolm says, “Last year, we outlined Google’s commitment to comply with Europe’s new General Data Protection Regulation (GDPR), across all of the services we provide in the European Union. We’ve been working on our compliance efforts for over eighteen months, and ahead of the new... [...]

AWeber’s Marketing Communications Manager Brandon Olson has shared six GDPR and email marketing myths. Olson says, “The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot of misunderstanding, confusion and fear among small businesses and entrepreneurs around the globe. So, we decided to set the record straight. We’ve... [...]

A Computing Technology Industry Association (CompTIA) survey has revealed that only 13% of US firms are fully compliant with European Union’s General Data Protection Regulation (GDPR). The survey states that 52% of 400 US companies surveyed are still exploring the applicability of GDPR to their business. Todd Thibodeaux, CompTIA president and CEO says, “Only one in four respondents claim to be very familiar with GDPR. Some believe it applies primarily to companies in the EU; others, only to large multinational corporations. Alarmingly, three in ten companies believe GDPR does not... [...]

Econsultancy’s Ben Davis has shared fifteen good and bad examples of repermissioning emails & campaigns under the GDPR. Davis says, “In this article we are mainly dealing with consent for email marketing, but marketers should think about what consents they want to refresh – cookies for example. The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.). On... [...]

The General Data Protection Regulation (GDPR) will be applicable in the European Union from May 25, 2018. Several researches have revealed marketers’ hesitation as it comes to be prepared for the new law. AWeber columnist Brandon Olson has shared five ways marketers can keem themselves ready for the GDPR. Olson says, “There’s a lot to think about with the GDPR, and we understand that it can feel a bit overwhelming. So we’ve outlined four steps you can take to help prepare for the GDPR. 1. Continue to abide by AWeber’s terms of service and privacy policy We recently updated our... [...]

AWeber has published a checklist to help marketers update their email marketing strategy for GDPR. The AWeber team says, “The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 — and it will impact email marketers around the world. Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.” The GDPR legislation affects businesses using email marketing services (i.e., data controllers) as well as email service providers (i.e.,... [...]

The Martech Today team has published a free guide on ‘General Data Protection Regulation: GDPR’. Martech Today announcement MarTech Today put together this guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. The guide answers the following questions: How does GDPR affect American businesses? What does GDPR entail? How will GDPR be enforced? What are the common misconceptions? Download the guide now! The General Data Protection Regulation: GDPR Martech Today  [...]

The European Union’s upcoming General Data Protection Regulation (GDPR) is leading brands and marketers to multiple confusions and making them worry. Martech’s Barry Levine has shared fourteen misconceptions that existabout GDPR. Levine says, “The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podnar, a digital policy... [...]

A NetApp survey has revealed that about 35% of global businesses think General Data Protection Regulation (GDPR) threatens their existence. The GDPR is coming into effect from the next month and they survey shows that the businesses are not yet ready. Here are more findings from the NetApp survey: 51% of global businesses think GDPR results in reputational damage 67% of global businesses think they may not meet the GDPR deadline In EMEA, levels of concerns have decreased by 9% over 15 months 40% of business have confidence in knowing where their data is stored. To explore more... [...]