Your website works as an entry point for getting new customers. A well-optimized conversion funnel can help you make more profits.The Daily Egg contributor David Zheng has shared some useful tips to help create a website conversion funnel.He says, “The following eight steps will help you turn more of your visitors into leads, and more of your leads into customers.1. Map out your ideal buying processThis conversion funnel example above isn’t the only visual representation of a conversion funnel. It could be much more complicated, depending on what steps and processes you want to analyze.... [...]

A well-designed website can help you to create a lasting impression on your visitors and make the most from it.The Karcher Group has shared eight web design tips to help you create an effective website.Below we explore 8 effective web design principles that will make your website aesthetically pleasing, easy to read and use, engaging and effective.1 Begin with purpose driven designA website design isn’t something that should be made up as you go. Winging it isn’t a design strategy. Starting with a dedicated purpose gives you a clear plan of how to approach the project as well as a guide... [...]

People (in general, not just the internet marketers IM NewsWatch targets) are interested in keeping up with trending news.Keeping up online is the favorite way for many people. That is what accounts for the popularity of The Drudge Report and Huffington Post, both of them with millions of visits daily.The interesting thing about these two sites is that neither of them is known for its original reporting. They primarily curate news stories they find elsewhere. And they have become quite popular and profitable using this business model.Now, there is software that makes it simple for you to curate... [...]

Chris Ducker has published a new infographic called the ’10-Step Small Business Website Checklist’.He says, “You need to have the fundamentals for a small business website in place, to make sure your visitors take your site and what it has to offer, seriously – and that they take the action you want them to take, when visiting. Once you have them in place, that’s where the real fun starts and you can begin to tweak your site and test it out to see what works for you and your audience!There are so many strategies and techniques you can use to capture their attention,... [...]

Your website or blog’s About page is important as it helps your visitors to learn about you and your company.Copyblogger’s Sonia Simone has published an article highlighting seven common mistakes that people make with the About page.She says, “Your About Page is typically one of the most visited pages on your site. So let’s make it easy for you to have a stunningly helpful, user-friendly About Page.Take a look to see if you’re making one of these seven common mistakes.Mistake #1: You don’t have an About PageYou might have some interesting content, a nice custom header,... [...]

A well-designed website structure helps you to keep your site organized and webpages interlinked. A logical site structure helps visitors and search engines easily find and navigate content.Ahrefs contributor Michal Pecánek has a five-step guide to creating your SEO foundation for better search engine marketing.He says, “We all know how intertwined marketing activities across channels are. It’s no different with website structure; it is as much an SEO as a UX thing.User experience (UX)Imagine that you’re looking to buy a cast-iron skillet. You head to a cookware website, click... [...]

By setting up Accelerated Mobile Pages (AMP) for the mobile version of your website, you can get more web traffic.Jeff Bullas has shared a step-by-step article to help you implement AMP on your website.He says, “In a nutshell, going AMP takes a fair bit of time, effort, and funds depending on how big a website is. In the end, it may not even be worth it.Is it worth it for you to invest in AMP? If the answer is yes, this post will help you with a step-by-step process of effectively setting up AMP for your WordPress website.Step 1: Choose the right pluginPlugin optionsWordPress offers... [...]

HubSpot has published an in-depth article on ‘What is a Dofollow Link?’.The HubSpot team says, “PageRank is effectively a weighted score that uses links to assign points — the more points, the better your site rank, and the better your SEO. Often referred to as “link juice” by online marketing professionals because of their ability to “flow” through websites with the right linking structure, getting these points is a priority for any site owner.The problem? Almost immediately after their introduction, getting points in any way possible became the strategy of many unscrupulous... [...]

Quick Sprout’s Lars Lofgren has published an article highlighting the top 5 website builders for 2020.He says, “Nowadays, you can now get a world-class website, build it yourself quickly, and no one will ever know. It looks just like a $100,000 site from some fancy marketing agency.The designers are that good.To find the best, I reviewed 31 website builders, testing them on their ease of use, quality of the product, customer support, and pricing. I then narrowed them all down to my top 5 picks for the best website builders.The 5 Best Website BuildersMy top five picks are:WixWordPress... [...]

I wouldn’t want to be completely passive. My mind and my body need exercise. Mental muscles as well as physical muscles need to be challenged or they will go flabby. My wife spent 6 weeks in bed with COVID-19, and now she has to rebuild her strength.When it comes to earning a living, it’s nice to not be tied to a desk or a factory floor, or a shop or store. On the other hand, it’s good to keep involved in your business, just don’t get tied down. There’s a new tool that has just been released that will help you cut back on your active involvement in your business... [...]