Social media plays a very important role in the marketing and sales processes. Especially, networks like LinkedIn help you connect with professional contacts and promote your products and services.Mary Cullen of Instructional Solutions has published an article highlighting three useful strategies to write a great LinkedIn summary for better results.She says, “If you’re in sales, your LinkedIn About section summary should not be targeted at recruiters and colleagues, but at potential buyers.First, Hook ThemLinkedIn is overflowing with content and connections. It is easy to scroll past... [...]
Archive for the 'LinkedIn Marketing' Category
HubSpot has published a new video ‘How To Use LinkedIn For Business And Marketing’.The HubSpot team says, “LinkedIn can be a very powerful marketing tool, but it can be hard to figure out how to use it. In this video watch and learn about some of the best LinkedIn features for B2B business and marketing, plus you’ll get some tips on how to get started”.HubSpot [...]
Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis.Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think... [...]
Social Media Examiner has published a new video ‘New LinkedIn Marketing Features, Sales Navigator Updates, Revenue Stats, and More’ featuring Judi Fox.This video covers the following:LinkedIn Quarterly Revenue and Engagement StatsLinkedIn Boost Feature for Organic ContentLinkedIn Events Ads and Analytics ToolsSales Navigator UpdatesLinkedIn Data on Growth in Marketing JobsLinkedIn Investing in Hopin.Social Media Examiner [...]
LinkedIn is a platform that provides you exposure and enables you to reach the targeted audience. With a proper marketing strategy, you can use this platform to make most from the social media.Social Media Examiner has published a video ‘LinkedIn’s New Company Page Features, New Personal Profile Features, and More’.The SME team says, “Explore LinkedIn changes with Michael Stelzner and LinkedIn expert, Judi Fox.Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming... [...]
When it comes to reaching out to your target audience. The newly launched LinkedIn product pages can help you build awareness and sales for your products.Social Media Examiner’s Louse Brogan has published an article on how to use LinkedIn Product Pages for marketing.She says, “When LinkedIn members visit your product page, they’re invited to leave a review. The person leaving the review has to confirm that they’re a genuine customer and are asked to rate your product on a scale from 1 to 5.The review itself can be up to 500 characters in length and LinkedIn prompts members to... [...]
Social Media Examiner has published a new video ‘LinkedIn Stories, LinkedIn Company Page Changes, Selling Tools, and More’ featuring Michael Stelzner and LinkedIn expert, Michaela Alexis.Watch this video to explore LinkedIn Stories, company page changes, selling tools, and more with Michael Stelzner and Michaela Alexis.Social Media Examiner [...]
Search Engine Journal’s Matt Southern has reported that LinkedIn is launching new features for Pages to help businesses generate more leads and keep employees engaged.He says, “LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data.New LinkedIn Pages updates include:Lead Gen Forms in Product PagesWays to share content among coworkers in the ‘My Community’ tabWays to measure the impact of employee advocacy on content engagement & reach”.LinkedIn Pages Updated With New FeaturesSearch... [...]
When it comes to B2B marketing, connecting with the right people is far more important than connecting with a lot of people. LinkedIn is a great platform to reach your B2B marketing goals.Orbit Media’s Andy Crestodina has shared a comprehensive article ‘LinkedIn for B2B Marketers’ with tips for profiles, promotion, and posting.He says, “This post is for you as a B2B marketer, not the brand you work for. These LinkedIn marketing strategies will start with your profile, then move on to content promotion and outreach.1. The best LinkedIn profile tip: Connect the dotsProbably,... [...]
Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis.Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think... [...]