‘Business 2 Community’ is hosting a webinar on Wednesday July 10 at 2.00 pm ET. The topic of the webinar is “A Guide to Content Curation: How Social Media Changed the Game”.The ‘Business 2 Community’ team says, “Content Curation is a critical aspect of an organization’s Social Media and Content Marketing strategies. Content Curation is changing the way people read news, e.g. Reddit; the way we share our ideas and interests, e.g. Pinterest; and impacting the way customers are making purchase decisions.Key TakeawaysThis webinar will explore how marketers can take... [...]

‘Business 2 Community’ is hosting a webinar on Tuesday, July 9 at 2.00 pm ET. The topic of the webinar is “The Secrets to Successful Search and Social Integration”.The ‘Business 2 Community’ team says, “Search engine algorithms continue to evolve, and one of the most important factors influencing your current rankings are social signals. Join OMI and Bing Webmaster Tools July 9 at 2pm ET for the webinar, “The Secrets of Successful Search and Social Integration”. Bing Webmaster Tools’ very own Duane Forrester will talk about the state of search and social today.He’ll... [...]

HubSpot has released a free ebook titled “Conversion Centered Design”.The HubSpot team says, “On average, marketers see a 10% website conversion rate on landing pages. Now think about all those missed opportunities with the other 90%! How can you optimize your landing pages to increase your conversion rate and ultimately generate more customers?Learn how to beat the average and use design to help increase your landing page conversion rates. This guide, brought to you by Unbounce, will teach you everything you need to know about conversion centered design (CCD) and the critical... [...]

Marketo has released an ebook titled “10 Most Common Marketing Budget Pitfalls”.The Marketo team says, “Emails? You got that. Website? Sure. But how about … your marketing budget?Even the savviest marketers struggle to gain a complete and accurate picture of their marketing spend. Commitments, actuals, and estimates all change daily, and are spread across people, emails, spreadsheets, and finance systems.If you need to improve your marketing budget process, don’t miss this eBook. It clearly calls out the 10 most common marketing budget pitfalls and offers practical suggestions... [...]

MarketingSherpa’s “Content Marketing: A discussion about McGladrey’s 300% increase in content production” webinar replay is available.In this MarketingSherpa webinar, watch Daniel Burstein, Director of Editorial Content, MECLABS, interview Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Webb’s team developed a content creation engine to drive increased thought leadership and lead generation.Webb’s team also saw how their efforts maintained consistent traffic flow between 80,000 and 100,000 visitors to the site a... [...]

HubSpot has released a free ebook titled “The Future of Social Media”.The HubSpot team says, “We hear this often: Social media has introduced windows of opportunity for brands to improve their business. What we don’t hear is what is behind that window.It’s time to open those curtains and unveil that opportunity: context.Our marketing and sales conversations lack context – real, human context. Social media is where that context can be discovered.The future of social media is using context to personalize our conversations by focusing on people, not profiles.Download... [...]

eMarketer is hosting a webinar with on Thursday, June 20 at 1.00 pm ET. The topic of the webinar is “Key Digital Trends, a Midyear Update”.eMarketer team says, “Please join eMarketer for a mid-year look at the digital trends affecting marketers. We’ll be providing insights that cover important shifts in media fragmentation and consumer behavior, media buying and digital marketing.The webinar will address these key questions:•  In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?•  How... [...]

HubSpot has released a free ebook titled “How to Generate Leads Using Facebook”.The HubSpot team says, “74% of marketers say that Facebook is important to their lead generation strategies.So what are you waiting for? Join these marketers  by downloading our latest ebook, How to Generate Leads Using Facebook.This guide comes complete with expert insights from the co-author of Facebook Marketing for Dummies, Andrea Vahl.Specifically, this 37-page will cover:The Type of Content You Should Post on FacebookHow to Capture Leads From FacebookHow to Start Advertising on FacebookHow... [...]

eMarketer is hosting a webinar with on Thursday, June 20 at 1.00 pm ET. The topic of the webinar is “Key Digital Trends, a Midyear Update”.eMarketer team says, “Please join eMarketer for a mid-year look at the digital trends affecting marketers. We’ll be providing insights that cover important shifts in media fragmentation and consumer behavior, media buying and digital marketing.The webinar will address these key questions:•  In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?•  How... [...]

eMarketer is hosting a webinar with on Thursday, June 20 at 1.00 pm ET. The topic of the webinar is “Key Digital Trends, a Midyear Update”.eMarketer team says, “Please join eMarketer for a mid-year look at the digital trends affecting marketers. We’ll be providing insights that cover important shifts in media fragmentation and consumer behavior, media buying and digital marketing.The webinar will address these key questions:•  In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?•  How... [...]