Experian is hosting a webinar on Thursday, August 29 at 2.00 pm EDT. The topic of the webinar is “Targeting online consumers using offline attributes: Understanding the Hispanic consumer”.Experian team says, “Hispanics are an important segment of the US population and understanding their online behavior is critical to any marketer. This webinar will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about  this growing consumer segment.During the webinar we will discuss:–... [...]

Experian is hosting a webinar on Tuesday, August 27 at 1.00 pm ET. The topic of the webinar is “Driving smarter acquisition with Yahoo!”.Experian team says, “During this webinar Felix Escobedo, Director – Account Management, Yahoo! and Aly Baker, Director – Client Development, Experian Marketing Services will show how Yahoo! applies these insights to develop customized strategies for advertiser partners, identifying the best opportunities for reaching their target audience.During the webinar we will discuss:– Using web trends to power business intelligence–... [...]

MarketingSherpa team has published a video on ‘B2B Marketing: 4 steps a systems integrator took to achieve Marketing-Sales alignment‘.MarketingSherpa team says, “At B2B Summit 2012, Kelly Harman, Vice President, Marketing, Carousel Industries, presented, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans.” Carousel is a systems integrator with 60 products and, according to Harman, sales people are constantly overwhelmed with information on leads.To establish a relationship between Sales and Marketing, Harman and her team took four... [...]

Marketo has released an ebook titled “Engaging Email Marketing”.The Marketo team says, “Your customers are deluged with information. Are your emails the ones that will stand out? To catch the attention of today’s digital buyer, you need to re-think your approach to email marketing and make your emails more trusted, relevant, and engaging.  Download this comprehensive 150-page Definitive Guide to Engaging Email Marketing to find out:How to keep your email relevant in a multi-channel worldFive key ways to make your emails truly engagingThe latest email best practices... [...]

This is our second chance to remind you about StrongView’s webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”.The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst.Join... [...]

eMarketer has released an report titled “Digital Video Roundup”.The eMarketer team says, “Video is the fastest-growing of any digital ad format, with marketers attracted to the branding possibilities of video and more consumers watching digital video content each year. Spending is predicted to continue growing robustly in coming years, and by 2017 will account for nearly 15% of all US digital ad spending.To help you understand this increasingly important format, eMarketer has curated the Digital Video Roundup with key trends, statistics and insights. We invite you to download... [...]

HubSpot has released a free ebook titled “A Practical Guide to Building a Killer Content Strategy”.The HubSpot team says, “No matter what each business day or week brings, there’s one thing on every inbound marketer’s to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult.Take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. This ebook will teach you how... [...]

Eloqua has released a free ebook titled “Defining the Modern Marketer: From Real to Ideal”.The Eloqua team says, “Download the new BtoB Research Services report to see if your marketing practices measure up to Modern Marketing. BtoB Research Services surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Now you can understand the forces that are shaping Modern Marketing and what successful campaigns use to compete in today’s digital jungle.Download Defining the Modern Marketer: From Real to Ideal to read the findings... [...]

HubSpot has released a free ebook titled “Optimize Landing Pages for Conversion”.The HubSpot team says, “The average attention span online is about eight seconds. Question is, how do you get someone to read and convert on your landing page in that short time frame?Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. This means that your landing pages need to be optimized for every stage of the marketing funnel.To help you build landing pages that... [...]

StrongView is hosting a webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”.The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst.Join experts from StrongView and Gigya... [...]