The latest MOZ blog post is titled “New Title Tag Guidelines & Preview Tool”.Dr. Peter J. Meyers says, “Google’s recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool…Title tag preview tool (2014 edition)Pardon the reverse order of this post, but we wanted to put the tool first for repeat visitors. Just enter your title and the search query keywords (for highlighting)... [...]

The latest MOZ blog post is titled “Keyword Targeting, Density, and Cannibalization – Whiteboard Friday”.Rand Fishkin says, “Enough has changed about keyword targeting that it’s high time we offered a refresher. In today’s Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today’s world of search“.Keyword Targeting, Density, and Cannibalization – Whiteboard FridayMOZ Blog [...]

The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”.Racjel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research.Well, needing to do keyword research has stayed the same. How you actually do it hasn’t.So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]

The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”.Rachel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research.Well, needing to do keyword research has stayed the same. How you actually do it hasn’t.So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]

The latest MOZ blog post is titled “The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday”.Cyrus Shephard says, “We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead“.The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard FridayMOZ Blog [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Ways to Find Keywords That Deliver Superior Web Marketing Results″.Baer says, “Everyone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers”.5 Ways to Find Keywords That Deliver Superior Web Marketing ResultsJay Baer’s ‘Convince & Convert’... [...]

The latest MOZ blog post is titled “Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research”.Cyrus Shepard says, “Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts“.Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword ResearchMOZ Blog [...]