Multichannel video strategies help brands reach audiences across platforms like YouTube, social media, and streaming services. By tailoring video content for each channel, businesses can boost engagement and maximize ROI.EMARKETER has published a new report, ‘How Marketers Can Scale Multichannel Video Without Compromising Creative Quality’.The EMARKETER team says, “New survey finds brands are uniting social, CTV strategies to deliver cohesive, targeted video content across platforms44.5% of marketers now allocate close to a third of their digital advertising budgets to video... [...]

B2B video marketing helps businesses communicate complex ideas, showcase products, and build trust through engaging visual content. It drives higher engagement, improves lead quality, and boosts conversions.Content Marketing Institute contributor Ann Gynn has published an article featuring five b2b video lessons from shipping giant Maersk’s YouTube channel.She says, “YouTube and a 121-year-old Danish shipping and logistics company.It seems like an odd couple.But it’s a smart marketing strategy for Maersk, which operates in over 130 countries and boasts over 100,000... [...]

Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive.Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci.This episode covers the following:Why Video Experience Matters What is Video... [...]

Quality marketing videos effectively capture attention, convey messages clearly, and build trust with the audience. They drive engagement, boost conversions, and enhance brand credibility in a competitive digital landscape.Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring 10 tips for making great marketing videos.She says, “Video content remains one of the most powerful tools in digital marketing. In fact, 95% of marketers see video as an important part of their overall strategy, an increase of 7% in just one year, according to Wyzowl’s Video... [...]

Video marketing channels like YouTube, Instagram, and TikTok help brands reach wider audiences through engaging visual content. They boost brand visibility, increase user interaction, and drive conversions effectively.HubSpot contributor Erin Rodrigue has published an article featuring the best video marketing channels to grow your brand this year.She says, “The data from consumers shows that investing more in video is a wise choice.According to a Wyzowl survey, 78% say that they would rather watch a short video to learn more about a product than read articles or manuals, and a whopping... [...]

Video SEO and social media work together to boost online visibility by optimizing video content for search engines and sharing it across platforms for greater reach. This combination enhances engagement, drives traffic, and improves overall digital presence.Search Engine Journal contributor Chelsea Alves has published an article featuring strategies to win at video SEO and social media.She says, “In this post, we will uncover the tried and tested tactics necessary to capture attention, prompt clicks, encourage engagement, and ensure your video shows up when people search for your products... [...]

In 2025, video marketing is essential for engagement, brand visibility, and conversions. With short-form content and AI-driven personalization, it remains a key driver of digital success.Content Marketing Institute has published an article featuring must-know video strategies and tips for 2025.The CMI team says, “It’s good writing advice and the perfect mantra for expanding video content in your marketing lineup. An even better reason? Eighty-three percent of consumers want to see more videos from brands in 2025.“Video is memorable,” says Brittany Du Bois, content marketing manager... [...]

In-stream video ads play before, during, or after video content, seamlessly integrating with the viewer’s experience. They are highly effective for engagement, brand awareness, and driving conversions.HubSpot contributor Pamela Bump has published an article explaining the benefits and best practices for in-stream video ads.She says, “When done right, there are a handful of perks to in-stream advertising. To find out exactly what the benefits are, I asked video marketing experts for their insights.Ad SequencingAccording to Maria Harrison, the President and Co-Founder of Bullseye... [...]

Short-form video visual effects enhance storytelling by adding dynamic, eye-catching elements that capture viewers’ attention instantly. These effects help creators stand out in crowded social feeds and boost overall engagement.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Short-Form Video Visual Effects: The Key to More Views and Sales’ featuring Tyler Tometich.This episode covers the following:Why Short-Form Videos Need Visual EffectsExamples of... [...]

Short-form videos have revolutionized marketing by capturing audience attention quickly and boosting engagement across platforms. Their shareable, bite-sized nature makes them ideal for brand storytelling and viral campaigns.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create a Short-Form Video Series’ featuring Pat Flynn.This episode covers the following:Why Marketers Should Use a Short-Form Video SeriesHow to Develop a Short-Form Video Series... [...]