Spam trigger words are phrases that email providers flag as fraudulent and malicious. It is important to keep your email campaigns free from such words.

HubSpot contributor Karen Rubin has published an article featuring a list of 394 email spam trigger words to avoid in 2023.

She says, “Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If you’ve made it on an email blacklist, that means you’ve repeatedly sent emails to recipients who haven’t signed up for your email list.

Your emails can get sent to spam if you:

    • Don’t include an unsubscribe button in your email: It’s best to give recipients the option to opt-out of emails. Provide an unsubscribe link.
    • Send poorly-designed emails with broken or glitchy code: Poorly-designed emails create an unpleasant reading experience. Readers will regret opening your note in the first place if the format is hard to read and the design doesn’t render properly.
    • Address your recipient by “my friend” or “dear” (or not by their name): To get the best results, add a personal touch in the subject line or message to increase your open rate and provide a better customer experience.”

The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2023

HubSpot
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