Content Marketing Institute’s webinar ‘How to Increase Your Content Maturity Level and Prove ROI’ is available on demand.The CMI team says, “In this presentation, we’ll show you how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI. You’ll also get a behind-the-scenes look at how Hackensack Meridian Health, a 18-hospital health network in New Jersey, has advanced its content maturity from level 2 to level 5 in just three years through its content... [...]

In recent days, the Federal Trade Commission took action against Anik Singhal and his company, Lurn, who have been mentioned in IM NewsWatch in the past. This case shows how carefully the FTC looks into the online marketplace. This should serve as a warning to all online marketers.The FTC team says, “The FTC’s complaint charges that Lurn sold various money-making programs with outlandish claims about the kinds of money consumers could make, including that they could become a “Stay-At-Home Millionaire” with one program. For another program, Lurn told consumers they could “Fail 98%... [...]

Adweek contributor Stephen Lepitak has published an article listing the seven CMOs to watch out for in 2024.He says, “The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market.With most brands expected to cut back or plan to maintain their marketing spend in the coming year, stability in that department would be a bonus. However, for various reasons, moves are being made either as new positions open up elsewhere or restructuring takes place.Here is an overview... [...]

TrendsHunter AI, just released by Ariel Sanders, lets you harness the power of viral content with content curation technology and share it with your subscribers and push your offers along with the news. “Trending” is important for marketers because that implies that a lot of people are searching for it. So more people will see what you create.“Viral” is also important because it means that when people reading your content like it, they pass it along to others.You are curating the hottest trends with AI content + video and adding your affiliate links inside the newsletters... [...]

Let There be Peace on Earth [...]

HubSpot has published ‘HubSpot Blog’s 2023 Marketing Strategy & Trends Report’.Maxwell Iskiev says, “Discover the trends and winning tactics brands should focus on in 2023, and what will change after 2022 with data from 1,200+ global B2B and B2C marketers.If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.Nearly 80% of marketers say their industry changed more in the past three years than it has in the last five decades.That also means consumer attitudes and preferences are changing just as quickly.... [...]

Simple Video Management System is today’s MyNams December Deal, available until midnight.It can be tricky to use videos on your site. For one thing, your videos need to look good on large computers, on notebooks, and on phones. How do you make that happen?Simple Video Management System handles all that for you, and more.Simple Video Management System (SVMS) is a WordPress plugin you can install on the site or sites of your choice. Right now, they’re giving you a multi-site license for use on any sites you personally own.It takes away all the work involved with managing your videos... [...]

Navigating the digital marketing landscape is an intricate process, with the key to success lying in striking the right balance for maximum impact between paid media and organic reach.Nowadays, businesses must find harmony between these two strategies to create a robust and sustainable online presence. So, let’s go over the nuances of paid media and organic reach, exploring how they complement each other. The power of organic reachOrganic reach packs a substantial punch, particularly when you harness the potential of well-thought-out, in-house social media marketing strategies. By focusing... [...]

Longtime readers of IM NewsWatch will welcome Healthy New Year PLR, the latest authoritative medical content from Dr. Loy Puckett, MD.Every few months, Dr. Loy takes time from his medical practice to write a package of medical wisdom in a particular area and offer it to marketers who are working in the health and wellness niche.As the new year approaches, many people search for the kind of health content that is on the cutting edge and will help them improve their health in the coming year.This Premium Medical Content By Doctor Loy (Healthy New Year PLR) encompasses a range of topics that discuss... [...]

Today’s NAMS December Deal is Warrior Plus Product Set Up Shortcuts. It is on sale today only. Tomorrow, there will be a new deal.Warrior Plus Product Set Up Shortcuts is a video series especially for information marketers who have a product they want to sell.If you aren’t familiar with WarriorPlus, it is a platform where product creators can invite other marketers who have mailing lists of their own to promote the product to their list in return for a commission. (The term used for these other marketers who promote is “Affiliates.”)If you want to attract and manage affiliates... [...]