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Friday, March 29, 2024

Archive for the 'GDPR for marketers' Category

IntelliSqueeze builds GDPR-compliant squeeze pages online #ad

IntelliSqueeze allows you to create GDPR-friendly squeeze pages (a.k.a. landing pages) in just a few minutes, with everything you need, from easy-to-use online SaaS software. There’s nothing like it at anywhere near this price. It was created by Alessandro Zamboni and Dirk Wagner, who were the creators of the popular Cheatsheet Generator SaaS software. As you may know the European Union is a stickler for having websites adhere exactly to the General Date Privacy Regulation. This new compliance tool assures your visitors understand and agree to your privacy protection policies by placing the... [...]

‘GDPR for American marketers’ Webinar 12.00 pm EST

Econsultancy team team is hosting a webinar on ‘GDPR for American marketers’ on Tuesday, July 24 at 12.00 pm EST. The Econsultancy team says, “GDPR is here and it’s creating chaos for companies around the globe. Find your way around new regulations and find out how they affect your US business by getting your questions answered during our live Q&A. The webinar will be hosted by: • Stefan Tornquist, VP Research at Econsultancy • Alan Chapell, Lead Attorney and President at Chapell Associates. Our experts will offer you a unique opportunity to discuss your concerns... [...]

Impact of GDPR on personalization and privacy

Entrepreneur contributor Karl Wirth has highlighted the impact of European Union’s General Data Protection Regulation (GDPR) law on  personalization and privacy. Talking about the GDPR’s impact on personalization, Wirth says, “GDPR is an EU law that took effect on May 25th this year. It gives EU citizens more control over their data, allowing them to consent to what information about them is collected and how it is used. It gives them the power to demand their data not to be tracked or even deleted altogether. Significantly, the law applies to every company in the world that interacts... [...]

‘GDPR is Here—Seven Things Advertisers Need to Know’ Webinar 1.00 pm ET

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET. The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of. This live-video presentation will provide: A data-packed discussion on the reactions and outcomes in a post-May 25 world Seven... [...]

Impact of GDPR on e-receipts

Econsultancy columnist Nikki Gilliland has highlighted the impact of General Data Protection Regulation (GDPR) on e-receipts. Gilliland says, “If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase. This means the option to have your receipt emailed to you instead of given in paper form. These retailers along with many others have been using e-receipts for a good while now. Some customers are happy about the practice – the benefits include easier organisation, plus the fact that it’s more environmentally... [...]

‘GDPR is Here—Seven Things Advertisers Need to Know’ Webinar June 7

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET. The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of. This live-video presentation will provide: A data-packed discussion on the reactions and outcomes in a post-May 25 world Seven... [...]

Impact of GDPR on Google Analytics and Online Marketing

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole. Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements. Google... [...]

Here’re some GDPR insights for your

European Union’s General Data Protection Regulation (GDPR) is coming into effect this month. Most brands are preparing for the new law and are also anxious about it. Econsultancy’s Parry Malm has shared some useful insights for the GDPR. Malm says, “U’s impending General Data Protection Regulation (GDPR) legislation is actually a good thing, even if we may not all understand exactly how just yet. Here’s why: GDPR is a good thing for consumers The fact is, people have been giving away their personal data for free, unwittingly and ignorantly, for years. Even those consumers... [...]

Brandon Olson breaks six GDPR and email marketing myths

AWeber’s Marketing Communications Manager Brandon Olson has shared six GDPR and email marketing myths. Olson says, “The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot of misunderstanding, confusion and fear among small businesses and entrepreneurs around the globe. So, we decided to set the record straight. We’ve... [...]

13% US firms are fully compliant with GDPR [Survey]

A Computing Technology Industry Association (CompTIA) survey has revealed that only 13% of US firms are fully compliant with European Union’s General Data Protection Regulation (GDPR). The survey states that 52% of 400 US companies surveyed are still exploring the applicability of GDPR to their business. Todd Thibodeaux, CompTIA president and CEO says, “Only one in four respondents claim to be very familiar with GDPR. Some believe it applies primarily to companies in the EU; others, only to large multinational corporations. Alarmingly, three in ten companies believe GDPR does not... [...]


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